Use the headline [headline] attribute to add a short description of your collection. People are most likely to notice your headline text, so consider highlighting aspects of your collection that help customers in their shopping journey.
When to use
Optional, but recommended.
If you do not provide a headline, we may display an alternative text showing, for example, your store name or domain name.
Format
Follow these formatting guidelines to make sure that Google understands the data that you're submitting.
| Type | String (Unicode characters, Recommend: ASCII only) |
| Limits | 1–150 characters |
| Repeated field | Yes |
| File format | Example value |
| Text (TSV) | Shop our new collection of premium leather sofas |
| XML (Feeds) | <headline>Shop our new collection of premium leather sofas.</headline> |
Guidelines
Follow these guidelines to make sure that you submit high-quality data for your collections.
Minimum requirements
These are the requirements that you'll need to meet to show your collection. If you don't follow these requirements, we'll disapprove your collection and let you know in the Diagnostics page of your Merchant Center account.
Note: If your headline does not fit within the character limit, Google will truncate it to fit. You will receive a warning indicating that the headline has been truncated.
- Do not exceed the maximum length of 150 characters.
- Use a relevant headline that clearly describes your collection.
- Describe the collection shown on your landing page. Make sure that your headline describes the collection that you're linking to using the link
[link]or mobile link[mobile_link]attributes. - Use professional and grammatically correct language. Correct grammar is easier to understand and gives you a more professional appearance, which can lead to more clicks. Avoid gimmicky ways of drawing attention such as all caps, symbols, HTML tags and promotional text. Learn more about the editorial and professional requirements
- Avoid words from foreign languages unless they're well understood, such as a product with a foreign name or title.
- Don't use capital letters for emphasis. Capitalised text is common in spam and untrustworthy ads. You should still use capitalisation when it's appropriate, including for abbreviations, phone numbers, countries and currency (e.g. ADHD, UNICEF, 0800-CALL-NOW, UK and USD).
- Don't include promotional text such as price, sale price, sale dates, delivery, delivery date, other time-related information or your company's name.
- Don't use extra white spaces. Instead, use those characters in a more effective way to describe your collection.
Best practices
These best practices can help you go beyond the basic requirements to optimise your collection data for performance.
- Be specific and use accurate keywords. The more specific you are in your headline, the easier it is for users to identify the products that they are searching for.
- Mention your collection's most relevant features and visual attributes, such as 'Leather Sofa Collection' and 'Summer Garden Furniture'.
Examples
Sofa collection
| Product data for a sofa collection | |
| Attribute | Value |
ID [id] |
Sofas 2019 |
Headline [headline] |
Leather sofas ready to take home |