Mobile link [mobile_link] (Collections)

The mobile link [mobile_link] attribute lets you include a URL that links to a mobile-optimised version of your collection's landing page. This mobile version is the final landing page URL and will be shown to users on mobile devices like phones or tablets.

When using this attribute, you'll see additional reporting in Merchant Center for potential issues with your mobile-optimised landing pages. Creating a mobile-optimised site helps ensure that your collection appears correctly, and potentially loads faster, on mobile devices.

When to use

Required for promoting local products within Performance Max for shop goals.

If you submit the mobile link [mobile_link] attribute in addition to the link [link] attribute, all mobile device users are directed to the landing page specified in the mobile link attribute.

Format

Follow these formatting guidelines to make sure that Google understands the data that you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data.

Type	URL (including `http` or `https)`, ASCII characters only and compliant with RFC 3986
Limits	1–500 characters
Repeated field	No

File format	Example value
Text feeds	`https://www.m-example.com/asp/sp.asp?cat=12&id=1030`
XML feeds	`<g:mobile_link>https://www.m-example.com/asp/sp.asp?cat=12&id=1030</g:mobile_link>`

Guidelines

Follow these guidelines to make sure that you submit high-quality data for your collections.

Minimum requirements

These are the requirements that you'll need to meet to show your collection. If you don't follow these requirements, we'll disapprove your collection and let you know in the Diagnostics page of your Merchant Center account.

Meet the requirements of the link [link] attribute with the value that you submit for mobile link [mobile_link].
Submit the link attribute, which is the page that desktop users will see.

Best practices

These best practices can help you go beyond the basic requirements to optimise your collection data for performance.

Follow the best practices of the link attribute with the value that you submit for mobile link [mobile_link].
Link to a landing page that renders properly on mobile devices. Some elements that you shouldn't use on your landing page include Flash, Silverlight and ActiveX. Learn more about creating mobile-optimised websites

Examples

Sofa collection

Product data for a sofa collection
Attribute	Value
ID `[id]`	Sofas Seasonal Q1 2020
Mobile link `[mobile_link]`	https://mobile.example.com/sofas/
Link `[link]`	https://example.com/sofas/