Google Customer Reviews is an add-on feature available in Merchant Center Next. As a free service, Google Customer Reviews allows you to collect valuable feedback from customers who've made a purchase on your site. Your customers can choose to take a survey to rate their experience with just one click on your checkout page. Ratings from customer surveys apply to Shop ratings and product ratings eligibility.
This article will give you the basics about how Google Customer Reviews works and how it connects with shop ratings.
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Benefits
- Shop ratings: Google Customer Reviews data is accepted by shop ratings, helping you gain shop ratings on Search ads and Shopping ads.
- Engagement: Shop ratings can result in more qualified shoppers visiting your site.
- A badge for your website: Google Customer Reviews badge helps you let your users know what other customers have said about their experiences on your site.
Shop ratings
We use the Google Customer Reviews survey responses to help determine a shop rating for your site. Your aggregate score is a 1–5 star rating that shows up on Search ads and Shopping ads. This rating also appears on your Google Customer Reviews badge. Learn more about shop ratings.
Google Customer Reviews badge
The Google Customer Reviews badge is a visual way to help shoppers easily identify your site with the Google brand. The badge also promotes your shop rating and can be placed on any page on your site that you desire.
Google Customer Reviews opt-in
Google Customer Reviews requires that you display the survey opt-in to all your users after checkout. Users choosing to opt-in often receive an email from Google Customer Reviews asking them to rate their experience.
Illustrative Google Customer Reviews opt-in
Google Customer Reviews survey
The Google Customer Reviews survey is a brief questionnaire that is emailed to customers and allows them to rate their purchase experience with your site.
Enable Google Customer Reviews in your Google Merchant Center account
- In your Merchant Center account, click the Settings and tools icon
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- Select Add-ons.
- Find the 'Google Customer Reviews' add-on card under the 'Discover' tab.
- Click Activate.
Learn more about onboarding and integration.