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In this Help Centre, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure that you're using the article for the Merchant Center version that applies to you. 

Online shop URL domain requirements

A custom icon for Merchant Center Classic article header.

If you're looking for information about online shop URL domain requirements in Merchant Center Next, click here.

Your website will need to meet certain requirements to help customers find and successfully make purchases on your online shop:

  1. Make sure that your online shop website is not a marketplace where other businesses are selling their products, such as eBay or Amazon.
  2. Offer eligible products (deliverable or downloadable).
  3. Offer products for a displayed and fixed price. 
  4. Have at least one conventional method of payment (credit card, debit card, invoicing or payment on delivery) available during a secure checkout process. 
  5. Make sure that customers can buy directly from your website without the need to redirect to another website.
  6. Disclose purchase conditions for your business, such as return and refund policies.

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