Use the short title [short_title] attribute to briefly and clearly identify the product you’re selling. In contrast to the title [title] attribute, the value you submit for the short title [short_title] attribute should be concise and will only be used in browsy contexts.
In this article
When to use
Optional for each product
Format
Follow these formatting guidelines to make sure Google understands the data you're submitting. Learn when and how to submit your product data in English
| Type |
String (Unicode characters. Recommended: ASCII only) |
| Limits |
1–150 characters (Recommended: 5–65 characters) |
| Repeated field |
No |
| File format |
Example value |
| Text feeds |
T-Shirt |
| XML feeds |
<g:short_title>T-Shirt</g:short_title> |
Minimum requirements
These are the requirements you need to meet for a short title [short_title] to be eligible to be shown to users. If you don't follow these requirements, we'll disapprove your product.
- Use a relevant short title that clearly describes your product.
- Be concise. While the title
[title] attribute is used to match a consumer's search to your products, the short title [short_title] is intended to show your product more concisely in browsy experiences.
- Describe the product shown on your landing page. Make sure the short title
[short_title] describes the product you’re linking to. While the short titles you provide for products in your product data don’t always need to be identical to the content on your landing pages, they should refer to the same product.
- Use professional and grammatically correct language. Correct grammar is easy to understand and gives a professional appearance, which can lead to more clicks. Also avoid gimmicky ways of drawing attention such as including all caps, symbols, HTML tags, and promotional text. Learn more about the editorial and professional requirements
- Don’t use words from foreign languages unless they’re well understood, such as a product with a foreign name.
- For example, "sushi" is a word well-understood outside of Japan.
- Write foreign words using the alphabet of your target language. For example, avoid Japanese characters when targeting the United States. Letters with accents (for example, “Les Clés") are allowed.
- Don’t use foreign characters for gimmicky purposes. This technique is common in spam and untrustworthy ads. For example: (ಠ_ಠ).
- Don’t use capital letters for emphasis. Capitalized text is common in spam and untrustworthy ads. You should still use capitalization when it’s appropriate, including for abbreviations, phone numbers, countries, and currency. For example, "ADHD", "UNICEF", "1-555-CALL-NOW", "UK", and "USD".
- Don’t include promotional text. Don’t add information such as price, sale price, sale dates, shipping, delivery date, other time-related information, or your company’s name. Include this information with the other attributes such as sale price
[sale_price] or shipping [shipping].
- Don’t use extra white spaces. Instead, use those characters in a more effective way to describe your product.
Best practices
These best practices can help you go beyond the basic requirements to optimize your product data for performance.
- Limit your short titles to 65 or fewer characters. Users usually only see the first 65 characters of a short title, depending on their screen size.
- Put the most important details first. Users don’t always read the entire title, especially in browsy experiences, where they are scrolling quickly. Be concise.
- Add the brand name if it’s a differentiating factor. If you sell products from many different brands and the product's brand is a differentiating characteristic of the product, add the brand name to the product title so that users can understand who makes the product you are selling.
Examples
Relevant short title
Make sure your short title [short_title] describes the product on your landing page.
| Product |
Google shoes |
Title [title] |
Original Google shoes, mens, size 8, blue and orange |
Short title [short_title] |
Running shoes |
Products without variants
| Product |
Android Squishable |
Title [title] |
15" Android Squishable Organic Cotton |
Short title [short_title] |
Squishable |
Product with variants
| Product |
Skater dress in black, green |
Size [size] |
S |
Color [color] |
Black |
Title [title] |
Sleeveless Polka Dot Skater Dress, Small, Black |
Short title [short_title] |
Sleeveless Polka Dot Skater Dress |
| Product |
Skater dress in black, green |
Size [size] |
S |
Color [color] |
Green |
Title [title] |
Sleeveless Polka Dot Skater Dress, Small, Green |
Short title [short_title] |
Sleeveless Polka Dot Skater Dress |
| Product |
Skater dress in black, green |
Size [size] |
M |
Color [color] |
Black |
Title [title] |
Sleeveless Polka Dot Skater Dress, Medium, Black |
Short title [short_title] |
Sleeveless Polka Dot Skater Dress |
| Product |
Skater dress in black, green |
Size [size] |
M |
Color [color] |
Green |
Title [title] |
Sleeveless Polka Dot Skater Dress, Medium, Green |
Short title [short_title] |
Sleeveless Polka Dot Skater Dress |
| Product |
Skater dress in black, green |
Size [size] |
L |
Color [color] |
Black |
Title [title] |
Sleeveless Polka Dot Skater Dress, Large, Black |
Short title [short_title] |
Sleeveless Polka Dot Skater Dress |
| Product |
Skater dress in black, green |
Size [size] |
L |
Color [color] |
Green |
Title [title] |
Sleeveless Polka Dot Skater Dress, Large, Green |
Short title [short_title] |
Sleeveless Polka Dot Skater Dress |