Merchant hosted local storefront (full) setup errors

This page explains various reasons why merchant hosted local storefront (full) setups are rejected by Google and what steps can be taken to resolve the issues.

Ensure that your product pages can display price and availability based on a Business Profile store code

The merchant hosted local storefront full feature requires that local inventory ad clicks redirect to a landing page which displays a product’s store-specific price and store-specific availability based on a Business Profile store code. This is done by replacing the store code [store_code] ValueTrack parameter from the link for your merchant hosted local storefront (full) [link_template] with a Business Profile store code when an ad is clicked. Follow the steps below:

Example: store_code as URL parameter

itemid	title	Ads redirect [ads_redirect]	[link_template]
123	2-Person Camping Tent - Adventure Series	http://mikemart.com/123?store= {store_code}&trackingParameter=value	http://mikemart.com/123?store={store_code}

 

itemid	price	quantity	[store_code]
123	249.99 USD	5	101

 

The resulting landing page for item 123 at store code 101 is http://mikemart.com/123?store=101

Step 1: Ensure that your example product landing page URL included a store-specific landing page

1. Sign in to your Merchant Center account.
2. Click the tools and settings icon and then select Local inventory ads setup under “Tools.”
3. Select your country and the merchant hosted local storefront (full) setup.
4. Make sure that you have substituted the store code [store_code] ValueTrack parameter for a Business Profile store code in your example product landing page.

Step 2: Confirm that your example product landing page URL directs you to a store-specific landing page

1. Your landing page shouldn’t return a 404 error. If you receive a 404 error, you’ll need to work with your website teams to determine if your website can support store-specific information based on a Business Profile store code.

Step 3: Resubmit your example product landing page

1. Sign in to your Merchant Center account.
2. Click the tools and settings icon and then select Local inventory ads setup under “Tools.”
3. Select your country and the merchant hosted local storefront (full) setup.
4. Submit a new URL for your example product landing page in the text box.
5. Click Save.
6. Google will conduct another eligibility review of your website.

Missing attribute [link_template]: Add the link for your merchant hosted local storefront (full) to your primary feed

You haven’t submitted the required link for your merchant hosted local storefront (full) [link_template] in your primary feed. A value for the link to your merchant hosted local storefront (full) must be submitted. Follow the steps below:

Step 1: Check your primary feed

1. Sign in to your Merchant Center account.
2. Select Products on the navigation menu, then click Feeds.
3. Select your primary feed.
4. Click Processing, then Download file.
5. Open your feed file and ensure that you are submitting a value for the link to your merchant hosted local storefront (full) [link_template]. Make sure that the [link_template] attribute is spelled correctly.

Step 2: Add the link for your merchant hosted local storefront (full) [link_template] to your primary feed

1. Add the link for your merchant hosted local storefront (full) [link_template] to your primary feed.
2. Resubmit your primary feed.

Step 3: Resubmit your example product landing page

1. Sign in to your Merchant Center account.
2. Click the tools icon and then select Local inventory ads setup under “Tools.”
3. Select your country and the merchant hosted local storefront (full) setup.
4. Resubmit your example product landing page URL in the text box.
5. Click Save.
6. Google will conduct another eligibility review of your website.

Missing store selector: Your product pages must allow users to select a store to check price and availability

Your product landing pages don’t provide users the option to check a product’s price and availability at various store locations. Follow the steps below:

Step 1: Add a store selector to your product landing pages

1. If your product landing pages don’t provide a store selector, you will need to add that to your website pages.

Step 2: Resubmit your example product landing page

1. Sign in to your Merchant Center account.
2. Click the tools and settings icon and then select Local inventory ads setup.
3. Select your country and the merchant hosted local storefront (full) setup.
4. Resubmit your example product landing page URL in the text box.
5. Click Save.
6. Google will conduct another eligibility review of your website.

Missing price on landing page: Add your product’s store-specific price to your product landing page

Your example product landing page doesn’t contain store-specific availability for your product. Add store-specific availability to your product pages. Follow the steps below:

Step 1: Add the product’s store-specific availability to your product landing pages

1. If your product landing pages don’t provide store-specific availability, you will need to add that to your website pages.

Step 2: Resubmit your example product landing page

1. Sign in to your Merchant Center account.
2. Click the tools and settings icon and then select Local inventory ads setup under “Tools.”
3. Select your country and the merchant hosted local storefront (full) setup.
4. Resubmit your example product landing page URL in the text box.
5. Click Save.
6. Google will conduct another eligibility review of your website.

Missing availability on landing page: Add your product’s store-specific availability to your product landing page

Your example product landing page doesn’t contain store-specific availability for your product. Add store-specific availability to your product pages. Follow the steps below:

Note: Online purchase availability is not equivalent to store level availability. You must display your store’s local availability as prominently as the option to Buy online.

Step 1: Add the product’s store-specific availability to your product landing pages

1. If your product landing pages don’t provide store-specific availability, you will need to add that to your website pages.

Step 2: Resubmit your example product landing page

1. Sign in to your Merchant Center account.
2. Click the tools and settings icon and then select Local inventory ads setup under “Tools.”
3. Select your country and the merchant hosted local storefront (full) setup.
4. Resubmit your example product landing page URL in the text box.
5. Click Save.
6. Google will conduct another eligibility review of your website.

Related Links

• Local inventory onboarding guide
• Merchant hosted local storefront (full)
• Local inventory ads overview