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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

WebP added as a supported image format in Merchant Center

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We’ve updated the Merchant Center image requirements so that you can now submit a WebP (.webp) image as a valid value for the image_link and additional_image_link attributes. This new format is approved in addition to JPEG (.jpg/.jpeg), PNG (.png), GIF (.gif), BMP (.bmp), and TIFF (.tif/.tiff) images.

WebP is a modern image format that provides superior lossless and lossy compression for images on the web. Using WebP, webmasters and web developers can create smaller, richer images that make the web faster. Learn more about WebP.

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