The Google Maps API is available for any site that is free for consumer use. You can learn more about the Google Maps API at: http://code.google.com/apis/maps/index.html
For more detailed information on how to add a Google Map to your site, visit http://developers.google.com/maps
If you wish to request permission to use Google Maps in other media, please see: http://www.google.com/permissions/
However, there are some uses of the API that we just don't want to see: maps that identify the places to buy illegal drugs in a city, for instance, or any other illegal activity. We also respect people's privacy, so the API shouldn't be used to identify private information about individuals.