Fix a disapproved Local Services ad

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Before you begin

Check if your account is impacted by an account suspension or has a disapproval on a vertical level. You can see that by going to the Policy Manager.

If your ad is impacted by an account suspension, please use the appeal option under the policy violated in the Policy manager.

If your ad is impacted by a disapproval, please follow the below steps.

Fix a disapproved ad

This article explains how to find out if your ad is disapproved or limited by policy, why your ad is disapproved or Eligible (limited), and how to edit your ads and resubmit your ad for review. Additionally you will learn how to appeal a policy decision.

If any of your ads are impacted by a policy violation, the ad may not be able to run. You can consult the Policy Manager on your account to see the policy violation impacting your ad.

Edit and resubmit your ad

If your ad is affected by policies, below are steps to fix the ad: 

  1. Find the ad you want to fix on your Local Services Ads account
  2. Click the menu icon and go to the Policy Manager.
  3. Click ¨Read the policy¨ under the disapproval reason to learn more about your policy violation.
  4. Click on ¨Contact us to fix this¨ if you would like to fix the issue preventing your ad from serving.
  5. Fill out the form to connect with one of our support representatives for assistance 
  6. Your ad will be automatically reviewed again once the disapproval reason is fixed. Check the ad’s status in the “Policy manager” page for updates.

Note: The edits to fix your ad vary depending on the type of policy violation and the type of ad. Some disapproval types might require an appeal rather than a fix.

Appeal policy decision

The option to appeal a policy decision is available for most formats and policies. If you have a disapproved ad, please review the sections below or use the Policy Manager under the appeal button.

Follow below instructions on how to fill in the appeal form:

  1. Select a Google Ads Customer ID
  2. Type “Ad disapproved” on the "Tell us what we can help with" field
  3. Click on the “Ad disapproved” option
  4. Choose the contact option you prefer (You might have email, chat or phone, depending on the hours of operation and agent availability)
  5. When selecting email, please also follow the instructions below when filling out the form:
  • What would you like us to review?: Ads
  • Have you used Self Service Appeals (SSA)?: No
  • Policy that applies to your situation?: Editorial Policy or Other (policy not listed)
  • Type "Local Service ads" on Campaign name and Ad group name

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