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- Determine a bid strategy based on your goals
- Understanding bidding basics
- Choose a bid amount that works for you
- Choose a bid for your Display Network campaign
- About the Display Network ad auction
- About bidding features in Display campaigns
- About automated bidding
- About Smart Bidding
- Your guide to Smart Bidding
- Changing conversion goals and actions used for Smart Bidding
- Move from target CPA to target ROAS while conversion goal remains the same
- Move from target CPA to target ROAS and change conversion goal (account-level optimisation)
- Move from target CPA to target ROAS and change conversion goal (campaign level optimisation)
- Stay on target ROAS and change conversion goal (account-level optimisation)
- Stay on target ROAS and change conversion goal (campaign level optimisation)