Lift measurementUse lift measurement tools to measure the effectiveness of your ads, which you can use to adjust and improve your Google Ads campaigns. Lift measurement is only available to some Google Ads advertisers.About Brand LiftSet up Brand Lift measurementAbout Brand Lift survey response count and absolute liftAbout Maximize Lift biddingAbout accelerated measurement for Brand Lift studiesAbout Brand Lift surveysUnderstand Lift measurement statuses and metrics in Google Ads