Create and edit callout assets

You can use Google Ads Editor to add and modify callout assets at the campaign and ad group levels. The callout ad asset lets you include additional text with your search ads. This lets you provide detailed information about your business, including products and services you offer. Callouts appear in ads at the top and bottom of Google search results.

Create a callout asset

Callout assets are managed in the Shared library. They must be created in the Shared library before they can be added to campaigns and ad groups. To create a new callout asset, follow these steps:

1. Click Shared library under the type list.
2. Select Shared callout assets in the left panel.
3. Click Add shared callout asset, above the data view.

4. Make sure the new asset is selected in the data view and add the asset information in the edit panel. 

Add a callout asset to a campaign or ad group

1. In the account tree, select the campaign or ad group where you want to add the asset.
2. In the type list, select Ad assets and then Callout assets.
3. Above the data view, click Add callout asset and select Campaign callout asset or Ad group callout asset from the drop-down menu.
4. Choose the asset you want to add from the list.
5. Click OK.

Edit a callout asset

Callout assets are managed in the Shared library, which means that changing the asset will update all campaigns and ad groups where that asset has been added. To edit a callout asset, follow these steps:

1. Click Shared library under the type list.
2. Select Shared callout assets in the left panel.
3. Select an asset in the data view.
4. Edit the asset’s information in the edit panel.
    

Note

All account-level shared items are shown in the Shared library even if only some campaigns are downloaded. Shared callout assets won't show associations for campaigns that haven't been downloaded. Before removing callout assets from the Shared callout assets view, be sure to check that they aren’t associated with any un-downloaded campaigns.