When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click.
- A click is counted even if the person doesn't reach your website, maybe because it's temporarily unavailable. As a result, you might find a difference between the number of clicks on your ad and the number of visits to your website. For YouTube on TV screens, clicks reported are for actions taken on the TV call-to-action button (CTA), not for actions taken on follow-up notifications.
- Clicks can help you understand how well your ad is appealing to people who view it. Relevant, highly-targeted ads are more likely to receive clicks.
- In your account statistics, you'll find the clickthrough rate (CTR), which lets you know how many people who’ve viewed your ad end up clicking on it. This metric can help you gauge how enticing your ad is and how closely it matches your keywords and other targeting settings.
- Google Ads automatically filters out invalid clicks, such as accidental clicks or clicks by automated clicking tools, robots, or other deceptive software, and you aren't charged for them.
Note: A good CTR is relative to what you're advertising and on which networks. To help increase your clicks and CTR, start by creating great ad text and strong keywords to make ads that are highly relevant and very compelling to your customers.