Destination ID: Definition

A destination ID is an identifier that represents the destination; i.e., the connected Google product, such as Google Ads or Google Analytics. The Google tag uses destination IDs to load destination-specific settings and to route events.

For Google Ads, the destination ID is the same as the conversion tracking ID, for example AW-98765.

For Google Analytics, the destination ID is the same as your web data stream's Measurement ID, for example G-12345.

An illustration demonstrating where to locate Destination IDs on Google tag.

Was this helpful?

How can we improve it?
true
Achieve your advertising goals today!

Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts.

Register now

Search
Clear search
Close search
Main menu
9106405510810864779
true
Search Help Center
true
true
true
true
true
73067
false
false
false