Campaign Management
How do I create additional logins?
See Access DoubleClick.
Can I make changes on the engine instead of in DoubleClick Search?
Yes - but if you make changes on the engine, those changes need to be imported into DoubleClick Search for reporting and bid optimization. You must manually import changes by running a sync from engine.
What is this "DART Search" campaign in DFA and where are all of my actual search campaigns?
Your search campaigns can only be found in the DoubleClick Search platform. The "DART Search" campaign in DFA is a placeholder built by the system used for conversion tracking. It should not be modified.
How do targeting options (geo, remarketing) work between DoubleClick Search and the engine?
Targeting on the engine always takes precedence over DoubleClick Search because the engine is serving the ad.
Can I traffic image or YouTube ads in DoubleClick Search?
You cannot traffic display ads, but you can track conversions by creating placeholder keywords. Refer to this article on supported ad formats for more information.
How do I manage A/B landing page tests in DoubleClick Search when I have keyword destination URLs?
You can test landing pages in DS.
How do I traffic AdWords Product Extensions in DoubleClick Search?
Google AdWords does not allow third party redirects for Google Shopping; however, third party redirects are valid using the adwords_redirect field in the Google Merchant feed. You can create a placeholder keyword in DoubleClick Search and use the clickserver URL generated to populate the adwords_redirect field. You can work with your AdWords rep on updating the Google Merchant feed. Refer to this article for more information.
What are best practices when working with mobile ads?
You can manage mobile ads by serving standard ads and using device targeting, or creating mobile ads. Refer to this article on trafficking mobile ads.
Is there a way to track conversions for AdWords Dynamic Search Ads?
Yes - tracking dynamic search ads is a four-step process involving creating a placeholder keyword and appending a dynamic URL parameter:
See Access DoubleClick.
Can I make changes on the engine instead of in DoubleClick Search?
Yes - but if you make changes on the engine, those changes need to be imported into DoubleClick Search for reporting and bid optimization. You must manually import changes by running a sync from engine.
What is this "DART Search" campaign in DFA and where are all of my actual search campaigns?
Your search campaigns can only be found in the DoubleClick Search platform. The "DART Search" campaign in DFA is a placeholder built by the system used for conversion tracking. It should not be modified.
How do targeting options (geo, remarketing) work between DoubleClick Search and the engine?
Targeting on the engine always takes precedence over DoubleClick Search because the engine is serving the ad.
Can I traffic image or YouTube ads in DoubleClick Search?
You cannot traffic display ads, but you can track conversions by creating placeholder keywords. Refer to this article on supported ad formats for more information.
How do I manage A/B landing page tests in DoubleClick Search when I have keyword destination URLs?
You can test landing pages in DS.
How do I traffic AdWords Product Extensions in DoubleClick Search?
Google AdWords does not allow third party redirects for Google Shopping; however, third party redirects are valid using the adwords_redirect field in the Google Merchant feed. You can create a placeholder keyword in DoubleClick Search and use the clickserver URL generated to populate the adwords_redirect field. You can work with your AdWords rep on updating the Google Merchant feed. Refer to this article for more information.
What are best practices when working with mobile ads?
You can manage mobile ads by serving standard ads and using device targeting, or creating mobile ads. Refer to this article on trafficking mobile ads.
Is there a way to track conversions for AdWords Dynamic Search Ads?
Yes - tracking dynamic search ads is a four-step process involving creating a placeholder keyword and appending a dynamic URL parameter:
- For each Ad Group with Dynamic Search Ads, create a placeholder (aka dummy) keyword in DS. To do this, create the keyword with a Paused status.
- Add the column Clickserver URL in DS and grab the URL (e.g. http://clickserve.dartsearch.net/link/click?lid=123456789&ds_e_adid={creative}&ds_s_kwgid=123456789&ds_url_v=2)
- Append ds_dest_url={escapedlpurl} to the end of the URL (e.g. http://clickserve.dartsearch.net/link/click?lid=123456789&ds_e_adid={creative}&ds_s_kwgid=123456789&ds_url_v=2&ds_dest_url={escapedlpurl})
- Use this URL for the Dynamic Search Ads in AdWords
Reporting
What are Display Network Stats?
Display Network Stats are metrics for campaigns running on the Google Display Network. Refer to this article for more information.
Can I download a single report for specific advertisers?
Yes - while scoped into a particular advertiser, you can set a filter where Advertiser is set to the specific advertisers you want to download. Then, download a report where the scope is set to the agency level.
Are emailed reports sent as attachments or download links?
Download links.
Can I give read-only access to users?
Yes - you can give read-only access at the advertiser level. To do so, request a login with the user type as Advertiser Viewer.
Display Network Stats are metrics for campaigns running on the Google Display Network. Refer to this article for more information.
Can I download a single report for specific advertisers?
Yes - while scoped into a particular advertiser, you can set a filter where Advertiser is set to the specific advertisers you want to download. Then, download a report where the scope is set to the agency level.
Are emailed reports sent as attachments or download links?
Download links.
Can I give read-only access to users?
Yes - you can give read-only access at the advertiser level. To do so, request a login with the user type as Advertiser Viewer.
Bid Optimization
How is DoubleClick Search bid optimization different from AdWords Conversion Optimizer?
DoubleClick Search bid strategies can be applied at the keyword level and allows you to set individual CPA/ERS goals for specific Floodlight tags.
Can I use DoubleClick Search bid optimization with AdWords Conversion Optimizer?
No - you can only use one or the other. However, you can use DoubleClick Search bid strategies with AdWords Enhanced CPC.
Can I apply DoubleClick Search bid strategies for an entire campaign or ad group?
Yes - you can accomplish this by applying the bid strategy to all keywords in the campaign or ad group.
DoubleClick Search bid strategies can be applied at the keyword level and allows you to set individual CPA/ERS goals for specific Floodlight tags.
Can I use DoubleClick Search bid optimization with AdWords Conversion Optimizer?
No - you can only use one or the other. However, you can use DoubleClick Search bid strategies with AdWords Enhanced CPC.
Can I apply DoubleClick Search bid strategies for an entire campaign or ad group?
Yes - you can accomplish this by applying the bid strategy to all keywords in the campaign or ad group.