DoubleClick Search

When you sync engine changes into a DoubleClick Search account, DoubleClick Search will review the destination URLs on the engine and import the landing page and static parameters. DoubleClick Search will also recognize the dynamic URL parameters listed below and place them at the end of the clickserver URL on the engine. In other words, you don’t need to do anything; DoubleClick Search will ensure that dynamic parameters are preserved after sync.

Recognized dynamic parameters

Google AdWords:

• {aceid}
• {adposition}
• {copy:[name]}
• {creative}
• {ifcontent:[value]}
• {ifmobile:[value]}
• {ifsearch:[value]}
• {keyword}
• {matchtype}
• {network}
• {param1}
• {param2}
• {placement}
• {random}
• {target}

Microsoft adCenter:

• {AdID}
• {Keyword}
• {MatchType}
• {OrderItemID}
• {Param1}
• {Param2}
• {Param3}
• {QueryString}

Yahoo! Search Marketing:

• {OVKEY}
• {YSMKEY}
• {OVRAW}
• {YSMRAW}
• {OVADID}
• {YSMADID}
• {OVKWID}
• {YSMKWID}
• {OVCAMPGID}
• {YSMCAMPGID}
• {OVADGRPID}
• {YSMADGRPID}
• {OVMTC}
• {YSMMTC}