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DoubleClick Search

Report on engine features

Report on AdWords Sitelinks data

DoubleClick Search offers reporting at the Google AdWords Sitelinks extension and individual Sitelink levels.

DoubleClick Search will only collect reporting data for Sitelinks and Sitelinks extensions that are created in DoubleClick Search. DoubleClick Search will begin reporting on Sitelinks as soon you create them, once the reporting data is refreshed.

Report on Sitelinks extensions

When you navigate to a Sitelinks extensions page, the table will include the following reporting columns:

  • Engine Status
  • Clicks
  • Impressions
  • Cost
  • CTR
  • Avg CPC
  • Avg pos

Learn more about reporting in DoubleClick Search.

Report on individual Sitelinks

When you segment by Sitelinks, you’ll see the visits and actions attributed to each Sitelink. Follow these steps to segment by Sitelinks:

  1. If you’re not already on the Campaigns page, please click All campaigns in the left nav.
    The engine accounts for the selected advertiser appear under All campaigns.

  2. Select an engine account.

  3. Click the Sitelinks extensions subtab.
    The existing Sitelinks extensions for the engine account appear in the table.

  4. Click the Segment button in the toolbar above the performance summary graph.
    The Segment pop-up appears.

  5. Select the Links option and click Apply.
    The table will show a separate row for each Sitelink, with columns for visits, transactions, and actions.

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