DoubleClick Search offers reporting at the Google AdWords Sitelinks extension and individual Sitelink levels.
Report on Sitelinks extensions
When you navigate to a Sitelinks extensions page, the table will include the following reporting columns:
- Engine Status
- Avg CPC
- Avg pos
Learn more about reporting in DoubleClick Search.
Report on individual Sitelinks
When you segment by Sitelinks, you’ll see the visits and actions attributed to each Sitelink. Follow these steps to segment by Sitelinks:
If you’re not already on the Campaigns page, please click All campaigns in the left nav.
The engine accounts for the selected advertiser appear under All campaigns.
Select an engine account.
Click the Sitelinks extensions subtab.
The existing Sitelinks extensions for the engine account appear in the table.
Click the Segment button in the toolbar above the performance summary graph.
The Segment pop-up appears.
Select the Links option and click Apply.
The table will show a separate row for each Sitelink, with columns for visits, transactions, and actions.