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Glossary

% at max bid
% at min bid
% of budget spend
% without clicks
% without conv
% without impr
Account
Action (reporting column)
Action (upload column)
Ad delivery method
Ad group ad auto optimization enabled
Ad group broad max CPC
Ad group content max CPC
Ad group exact max CPC
Ad group ID
Ad group phrase max CPC
Ad group search max CPC
Ad landing page
Ad rotation
Advanced match
Agency URL
All campaigns
Average Position (Avg. Pos.)
Average Transaction Amount (Average Trans. Amount)
Bid management
Broad match type
Budget spend remaining
Bulk sheet roundtripping
Campaign budget type
Campaign language target
Campaign monthly budget
City target
click
Columns
Content bid
Content targeting
Conversion
Conversion tag
Cost
Cost/trans
Counter tag
Country target
CPA (Cost Per Action)
Current keywords
Device target
Display Network stats
Display targeting
Distribution language and region
DoubleClick Search (DS)
Download
Download now
Engine account ID
Engine status
Engine sync status
Engine type
ERS (Effective Revenue Share)
Exact match type
Exception request
Filter
Floodlight activity
Floodlight tag
Floodlight tag bidding
Format
Frequency
Group by bid target
ID
Ideal budget spend
Image ad
Include types
Keyword broad max CPC
Keyword exact max CPC
Keyword max CPC
Keyword Param3
Keyword phrase max CPC
Label
Last sync details
Max CPM
Max strat bid
MCC Account
Metro target
Min strat bid
Monthly spend target
Negative keyword
Other engines
Param2
Param3
Phrase match type
Position range
Primary goal
Publisher ID
Region target
Report name
Revenue
ROAS (Return on Advertiser Spend)
Row type
Sales tag
Save view
Schedule report
Scope
Search engine
Search Query
Segment by
Show deleted
Sponsored Search Enabled
Standard match
Status
Suggested bid adjustment
Sync from engine
Target CPA
Target ERS
Transaction (Trans.)
Uploads
Views
Visit

A button on the user interface that stores the particular screen configuration under the Views function.

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View the status and history of your uploads
Traffic ads/keywords to search engines › Upload campaigns into DS and engines
Change the status of an object
Traffic ads/keywords to search engines › Edit a campaign
Select an agency (multi-agency users only)
Sign in and manage advertiser settings › Sign in and navigate
Select a search engine account
Sign in and manage advertiser settings › Sign in and navigate
Create an ad group
Traffic ads/keywords to search engines › Create a campaign

DoubleClick Search

Glossary

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