You can analyze the performance of the ads and keywords in your account directly from the Campaigns tab.
On any page, you can get a snapshot of performance and trends.
The performance summary graph at the top of the page provides a visual look at how your ads or keywords are performing for up to two metrics.
The table at the bottom of the page breaks the data down into more detail for each object. For example, if you're on the Ads page, you can see metrics such as clicks, total cost/action, and action conversion % for each ad in the ad group.
You can use the Segment option to view ad and keyword performance at the same time. This shows how each ad/keyword combination is performing.
- You can further customize the data that appears in your reports, and then save reports and view them at any time.
You can download reports in a variety of formats, make changes to the file, and upload it back into DoubleClick Search.