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DoubleClick Search

Use campaign features

Add URL parameters

You can append the following parameters in DoubleClick Search (DS):

  • A site-specific static parameter that you want to add to the landing page.

  • Parameters that are dynamically populated through the use of macros. Click the following link for the available values. Macros are case-sensitive.
    Available DoubleClick Search Macros
    Macro format Description
    [*searchterm*] Keyword
    [*KeywordIDNL*] Keyword ID, short form, no letter (e.g., 17860)
    [*KeywordID*] Keyword ID, short form (e.g., P17860)
    [*Part_Comp*] Publisher Name
    [*Part_Site*] Publisher Site Name
    [*AffiliateId*] Publisher ID, short form (e.g., K123)

To append these parameters, add them to the destination URL when creating or editing a keyword. You can also add these parameters via upload in the Keyword Landing Page column. These parameters will be correctly copied over to the clickserver links.

You’ll see the full URLs, including dynamic parameters, in the Landing page and Clickserver URL columns. If these columns don’t appear in your reporting tables, you can add them.

DS-only additional parameters are no longer commonly used. However, if you still use them for historical reasons, they don’t include other types of parameters (such as dynamic parameters), and you don’t want to use an Excel function to update the URL, you can update them using the URL parameters selectable column in the UI, or the Keyword URL Parameters column via upload. Don't include the ? (question mark) in the column; DS will automatically add it to the URL.

The Keyword URL Parameters column is not currently included in the upload templates; you need to download a report that includes keywords, and the column will appear. You can then add parameters to that column and upload it back into DS.


Parameters reserved for DoubleClick Search (do not use)

Some parameters are reserved for DoubleClick Search internal use only. If you use any of the parameters listed in the following link, DoubleClick Search will remove them.

Parameters Reserved for DoubleClick Search
  • AffiliateID
  • CustomerMemberID
  • ds_dest_url
  • ds_e_adid
  • ds_e_cmpid
  • ds_e_kwdid
  • ds_e_kwgid
  • ds_e_matchtype
  • ds_e_placement
  • ds_e_searchquery
  • ds_e_searchterm
  • ds_s_adid
  • ds_s_cmpid
  • ds_s_kwgid
  • ds_s_sleid
  • ds_s_sli
  • forcecbt
  • gclid
  • gcsrc
  • guidt
  • lid
  • LinkID
  • MemberID
  • mid
  • pid
  • ProductID
  • sadid
  • ximg

Example of appending parameters

Here's an example of a group of parameters placed at the end of a landing page

Parameter example

http://www.mywebsite.com/?sid=1234567&KWNM={keyword}&KWID=[*KeywordIDNL*]&channel=paidsearch

Keep the following in mind when adding parameters:

  • If it’s not yet present in the URL, start the parameters with ?.
  • Separate each parameter with &.
  • There should be no spaces in the string.
  • Do not pick any of the reserved parameters as a name.

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