DoubleClick Search

New features:

• Intra-day conversion data: Conversion-related columns (such as Action, Trans, Trans Conv %, Cost/trans, etc.) in your DS reporting tables will now be more up to date. After you refresh your browser window (or change pages), the conversion data will now typically be fresh within a matter of minutes (previously, conversion data was updated every 24 hours).
  
  If you select Today from the Time range dropdown, conversion-related columns in the scorecard will be updated automatically. Learn more.

• Formula columns: The DoubleClick Search (DS) Formula columns feature allows you to create your own customized columns based on calculations that you apply to existing columns. In the past, you needed to use a spreadsheet tool like Excel to create these calculated columns. Now, with DS Formula columns, you can apply formulas directly in DS.
  
  Formula columns allow you to access a wide variety of different metrics computed from DS data, and you can also manipulate column information in other valuable ways. For example, you can:

  • Create fee calculations.
  • Set KPIs that sum up Floodlight activities with custom weights.
  • Compare actual values to target values. For example, you can compare actual CPAs to target CPAs, or actual spend to target budget.
  
  Learn about other valuable use cases for formula columns, as well how to set them up.

   

• Web queries: DoubleClick Search (DS) web queries make it easy for agencies and advertisers to create common report templates in Microsoft Excel and populate those with the latest DS data, removing the need to manually download and import reports.
  
  Web queries work like DS reports except that, instead of downloading a file, DS provides a URL that you use to automatically download and refresh that report’s data directly in Excel (using Excel’s web query support). Learn how to set up a web query.

• Inventory management: Custom functions and UI creation of rules

  • You can now create conditional or relational functions in your ad copy, leveraging fields available in your Google Merchant Center feed. Mix and match Merchant Center fields and functions to create and automate timely and specific ad copy. Learn more.
  • In the Inventory rules tab, use the new Action column to create and update inventory rules. You can also see a preview of the products that will match your updated rule before you save it. Learn more.

   

• Upload preview: This feature provides an overview of the changes you’re about to make via upload. It identifies potential errors and warnings before DS processes the upload file. You can then choose to either proceed with the upload; or cancel it, attempt to fix the errors in the file, and then try to upload again. Learn more.

• Edit bid strategy settings quickly: When you select a bid strategy in the DoubleClick Search (DS) UI, you’ll now be able to view and modify configuration settings more quickly and easily. Some settings now appear in a summary bar at the top of the page, along with a Bid strategy settings button. Click on one of the settings to change it, or click the Bid strategy settings button to access all settings.

Updated features:

• Upload by advertiser, campaign, or ad group name: To create new keywords or ad groups by upload, you no longer need to include the names and full IDs of their parents (ad groups and campaigns, respectively). You can now instead refer to ad groups and campaigns (and advertisers and engine accounts) by only their names. This means that:

  • Creating an upload file with new keywords to upload is easier because you only need to specify the names of the ad groups and campaigns where they will reside.
  • It’s easier for you to use the same upload file for multiple engine accounts or campaigns.
  
  The upload templates have been updated accordingly.
  
  
  If you provide the ID, DS will ignore any value in the related name field. Also, edits of ads, keywords, etc., will still require IDs, but you can use names for their parents. For example, if you edit a keyword, you need to enter the keyword ID, but you can use the ad group name.

   

• Use Keyword match type and Keyword max CPC columns for Bing: The Keyword match type and Keyword max CPC columns will now also work for Bing. You can use these instead of the Keyword broad max CPC, Keyword exact max CPC, and Keyword phrase max CPC columns. The upload templates have been updated accordingly.

New features:

• Landing page testing: DoubleClick Search (DS) now gives you the ability to run landing page tests to compare different landing pages and create the optimal post-click experience for the consumer. With this feature, you can split traffic between several landing pages and use post-click data to identify pages that produce the highest return on investment. After making changes to keyword-level landing pages based on these insights, you can use DS reports to calculate the exact impact your landing page optimizations have made, even months after the tests have been run. Learn more.

• Shortcut to open new tabs/windows in DS: You can now use the browser shortcut CTRL+link (COMMAND+link on a Mac) to open DS links in new tabs (Chrome, Firefox, or IE9) or windows (IE8). This makes it much easier and quicker to open a new DS tab/window.
  
  For example, to open five different campaigns in new tabs and get a quick view of each, hold down CTRL (or COMMAND on a Mac) and click each campaign name in the DS UI.

Updated feature:

• Enhanced search for agencies and advertisers: As you type a search value on the Agency Home or Advertiser Home page, DS searches for matching names, IDs, and DFA IDs. The page automatically updates with matching terms, along with a description of how it matches.
  
  After you click the search icon, DS searches across all agencies and advertisers that you have access to. The results include the agency name as well as the advertiser name, and you can click either name to go the relevant page.

Minor updates/issues fixed:

• Download Sitelinks across an agency or advertiser: You can now scope by agency or advertiser when downloading a Sitelinks report.

• Download Budget pacing reports as an XLSX file: Previously, you could only download these reports as CSV files.

• ROAS or ERS as KPI in Budget pacing reports: When creating a Budget pacing report, you now have the option to enter ROAS or ERS as the key metric you want to track as the KPI for the report.

• Added summary row descriptions for label reports at the campaign and ad group levels: You’ll now see a label such as Total - all networks.

New features:

• Automated rules: Automated rules let you schedule changes to specific ads and keywords based on criteria you specify. This is yet another feature that enables DS to work on your campaigns 24 hours a day, 7 days a week. You set up the conditions, specify the action if the conditions are met, and set up a schedule for when you want the rule to run. Then let DS do all of the work!
  
  Examples of using automated rules to make your search advertising life easier:
  • Daily at 1 A.M., increase all bids where the ad’s average position was worse than 3 the previous day.
  • Every Friday, pause all keywords that had at least 1000 clicks but zero conversions during the previous week.
  • Every Monday, raise max CPC bids by 15% for keywords that met all of the following criteria from the previous week:
    • More than 50 conversions
    • Cost per conversion under $10
    • Trigger ads in positions worse than 3.
  
  Learn how to set up automated rules in DS. Look for more automated rules features in future releases, including the ability to apply rules to campaigns, ad groups, and bid strategies.

• Create inventory ad templates in the UI: You can now create ad templates for your inventory rules directly in the UI, instead of having to upload them. These templates allow you to generate ad copies with inventory account parameters. For example, you can specify templates that would update ads based on price or description updates from the inventory account.
  
  To create an ad template in the DS UI, navigate to a campaign or ad group and click the new Ad templates tab, which appears next to Inventory rules. Learn more about how to manage inventory in the blog and on the Help Center.

Updated feature:

• Include dynamic parameters in keywords: You can now include dynamic parameters directly in the destination URL when creating or editing a keyword. These parameters will be correctly copied over to the clickserver links. You’ll also now see the full URLs, including dynamic parameters, in the Landing page and Clickserver URL columns.

Minor updates/issues fixed:

• Set AdWords device type to tablet during upload: When you upload a file into DS, you can now enter tablet as a value in the Device target column.

• Sync campaigns with a setting of Rotate Indefinitely: AdWords recently added another ad rotation option: Rotate indefinitely. While DS doesn’t support modifying this option, you can now sync campaigns with this setting into DS.

Coming soon:

• Yahoo! JAPAN support: DS now supports managing and reporting on search campaigns in Yahoo! JAPAN. Currently available in beta to a few customers, we will fully launch Yahoo! JAPAN support soon. Learn more on the blog.

Blog post

New features

• ROAS bid strategy: When creating a bid strategy with a Revenue goal, you’ll now have an additional target metric option: ROAS (Return on Advertiser Spend). Similar to the ERS (Effective Revenue Share) metric, ROAS allows you to set a target percentage. You’re instructing DS to manage your keyword bids to maximize your revenue while the target ROAS is reached.
  
  ROAS is a percentage based on the following calculation: ROAS = (revenue / spend) * 100
  
  You can also target multiple ROAS goals over a customizable set of Floodlight activities. To do this, create the bid strategy with a Weighted conversions goal. On the STEP 2: Target page, select the Floodlight activities you want to include and then select ROAS from the dropdown.
  
  Learn more about ROAS and other bid strategy improvements on the blog.

• Maximize selected Floodlight activities while targeting a monthly spend value: When you create a new bid strategy with a Target spend (for Action, Transaction, or Revenue goals), you can now select the Floodlight activities you want to include in the bid strategy. To do this, create the bid strategy with an Action, Transaction, or Revenue goal. Then, on the STEP 2: Target page, select Monthly spend as the target metric, and select the Floodlight activities you want to include.

Updated features:

• See the effective value of a bid setting: In DS, various attributes can be inherited from a higher object level. For example, max CPC bids can be set at the keyword level or inherited from the ad group level. There are now reporting columns that make it easy to see the effective, or winning, value of an attribute.
  • In the DS UI, the Max CPC, Min bid, and Max bid columns show the effective values.
  • When you download a report, you’ll see both the effective-value columns (Effective keyword max CPC, Effective min bid, and Effective max bid) and direct-value columns (Keyword max CPC, Min bid, and Max bid). The effective-value columns are display-only, while you can make changes to the direct-value columns and re-upload them into DS.

• Improved tool for selecting Floodlight activities in a Floodlight column: When you create a Floodlight reporting column, the Floodlight selector now has a separate box to make it easier to see which Floodlight activities are selected. You can also now select all or remove all Floodlight activities. You’ll also see this updated Floodlight selector when limiting Target spend bid strategies by Floodlight activities, as described above.

• Improved processing of landing page parameters: As part of our efforts to improve the flexibility of landing page parameters in DS, we made some changes to the way they’re processed:
  • Landing page parameter order for static parameters will be preserved.
  • Landing page parameter order for static and value-tracked parameters in the same URL will be preserved.
  • Parameters will not be unnecessarily URL-encoded.
  • A parameter with an empty value will not have an ‘=’ appended to it.

• Increased conversion upload window: Conversions in DS can now be inserted, modified, or deleted up to 365 days after the original conversion timestamp. This is an increase from the previous limit of 21 days. Learn more about uploading conversions into DS.

Minor updates/issues fixed:

• Can now load bid strategy keyword pages for large accounts: Before this release, for accounts with an excessively large number of keywords, the page that listed a bid strategy’s keywords did not load.

• Date range comparison: Can now sort on performance metrics: When you compare performance by date range, you can now now sort on the columns with performance metrics.

Blog post

New features:

• Display remarketing from search ads: Gives you the power to remarket to specific audiences across ad exchanges, via DoubleClick Bid Manager or the Google Display Network (GDN), based on their interaction with your paid search ads—all within an easy, tagless workflow.
  
  With Display remarketing from search ads, capture strong signals from paid search to inform your display buys, targeting those users who clicked on your ad, adding them to a remarketing list, and re-engaging them through display ads via DoubleClick Bid Manager or the GDN. Learn more on the Help Center and blog.

• Apply labels to campaigns, ad groups, and ads: DoubleClick Search labels give you the power to manage and report on keywords outside the traditional campaign structure. Now, in addition to keywords, you have the ability to apply labels to campaigns, ad groups, and ads. You’re no longer restricted by these objects' locations; you can apply labels to any campaigns, ad groups, ads, and keywords within an advertiser. Also, as with labels applied to keywords, you can add multiple labels to one object for even more reporting flexibility. Learn more on the Help Center and blog.

• Discover how your bid strategy settings interact with each other: Is your target CPA realistic given the constraints of your position range? Is your position goal achievable given your bid limits? The new Primary constraint column provides insight into the settings (such as bid or position range) that are limiting the Performance Bidding Suite. When the Performance Bidding Suite is unable to apply the optimal bid, this column explains why. Learn more.

Updated features:

• Chart projected metrics in Budget pacing reports: In the performance summary graph for a Budget pacing report, you can now add projected stats. This provides a visual representation of how DS believes the cost or KPI metric will trend in the future. In the upper righthand corner of the graph, select the Chart projected data check box. Learn more.

• See the over/under spend status at the portfolio level when the bid was decided: When you go to Change History mode for a set of keywords in a CPA, ERS, Floodlight, or Target Spend bid strategy, you’ll now see the Projected portfolio state column appear in the table by default. For these bid strategies, the individual bid decision at the keyword level is based on a combination of:
  1. How the portfolio is doing overall (on target, overspending, or underspending).
  2. How the keyword is performing relative to the other keywords in the portfolio.
  
  This column shows the portfolio status at the time of the bidding decision; whether it was on target, overspending, or underspending. Learn more.

• Improved handling of low-traffic keywords for ROI bid strategies: In target position bid strategies, we have introduced a technique to reduce unnecessary increasing of bids for keywords that do not have search traffic. We applied the same technique to ROI bid strategies.
  
  With this improvement, we differentiate keywords that don’t have impressions due to either low bids or no search traffic. For the keywords in the "no search traffic" group, we’re much less likely to increase bids in a futile attempt to get more impressions.

Minor updates

• Downloaded reports now show inherited values: When you download a report in DS, you may see a value of (inherited) for some cells in the Keyword Max CPC, Min bid, and Max bid columns. This means the bid was inherited from the ad group level (for max CPC) or the bid strategy level (for min and max bids).

• Renamed min/max strat bid to min/max bid: In the DS UI, downloaded reports, and messages, we renamed Min strat bid and Max strat bid to Min bid and Max bid, respectively. We did this to make the names at the keyword and bid strategy levels consistent. The previous names will still work in upload files.

Blog post

New features:

• Schedule UI edits: You can now set up a schedule for bulk edits of keywords (all possible edits) or ads (state changes only) in DS. This allows you to keep your regular working hours and still have DS make needed changes any time 24 hours a day, 7 days a week. You can use this functionality to schedule one-off events, such as activating ads or keywords at midnight to coincide with the launch of a promotion. It’s also good for recurring events, such as temporarily lowering bids on keywords overnight or during weekends. Look for more scheduling operations coming soon. Learn more.

• Schedule a sync: Sync allows you to import the changes from a search engine account into the account it’s mapped to in DS. With Scheduled sync, you now have the option of scheduling a sync to run at the same time every day. Learn more.

• Access other DoubleClick advertiser products: In the first step toward a unified DoubleClick ad platform, we made the following changes:
  • In the upper lefthand corner of the UI, we changed the logo from DoubleClick Search to DoubleClick Digital Marketing.
  • Directly below this logo, there’s a new dropdown that defaults to Search, for DoubleClick Search. Use this dropdown to easily access the other DoubleClick advertiser products for which you’re currently licensed. For example, click Reporting & Attribution to access DoubleClick for Advertisers (DFA).

Updated features:

• Fresher visit data: When you add Visits as a selectable column and select Today from the Time range dropdown, the visits data in the scorecard will now be more up-to-date. This data will now typically be fresh within a matter of minutes (previously, there was a maximum reporting delay of three hours).

• Select multiple days when scheduling a report: When you set up a schedule for a downloaded report, you can now specify delivery on multiple days in a week (e.g., Tuesdays and Thursdays) or month (e.g., 7th, 14th, and 21st days of the month). Selection of multiple days is also available when you set up a recurring schedule for UI edits.

• Improved accuracy of target bids for keywords in highly constrained bid strategies: For bid strategies with a tight constraint (such as a small min bid/max bid range, like $3.00-$5.00), you previously may have seen very high target bids for the keywords. With this release, we improved the way target bids are calculated, giving you a more accurate picture of what the Performance Bidding Suite is likely to bid if you relax the constraints.

Minor updates/issues fixed:

• Improved DS style and moved Columns, Filter, and Segment buttons to the right: As part of our continuing efforts to improve your experience in the DS UI, you’ll notice some changes to the look and feel of DS. Also, note that the Columns, Filter, and Segment buttons have moved to the right and now appear next to the Statistics and Change history buttons.

• DS no longer encodes query parameters within a Sitelink’s clickserver URL: When you create Sitelinks, DS now displays their query parameters (without encoding) within the clickserver URL. All query parameters are now part of the clickserver URL, and they’re added to the original landing page at the time of redirection.

• Can now download bulk error sheets with up to 550,000 rows: Previously, when you downloaded error sheets from uploads, they only included the first 100,000 errors.

• Can now add all campaigns in an account to a Budget pacing report: When setting up a Budget pacing report, in the Included campaigns section, there is now a check box next to each engine account. Select it to add all campaigns in the account to the report.

• Add all button now filters correctly in Budget pacing reports: When setting up a Budget pacing report, in the Included campaigns section, clicking add all will now add only the filtered campaigns. For example:
  1. There are 50 available campaigns.
  2. Enter cars in the search box to reduce the number of available campaigns to 10.
  3. Click the add all button. DS will select the subset of 10 campaigns, instead of all 50 campaigns.

Blog post

New features:

• Budget pacing report: Allows you to set a budget (different from a campaign’s daily budget) across multiple campaigns and see if you’re on track to spend it. Tracking spend against a budget goal is a common need for many users. These reports save time for agencies that need to look at such data on a regular basis. You can:
  • See budget pacing for campaigns across multiple engine accounts, all in one report.
  • Enter KPI expectations and see if your campaigns are on track to deliver on them.
  • Visualize week-over-week, day-over-day, or month-over-month trends and changes easily.
  • See how each campaign is contributing toward budget and KPI.
  These reports are created dynamically, so feel free to adjust the numbers frequently and see what settings result in the most useful reports. Learn more about Budget pacing reports on the Help Center and blog.


• Inventory management: Allows you to use your Google Merchant Center feeds to efficiently and automatically update your search campaigns. You can update your online advertising based on your physical inventory. To do this, DS monitors changes to your inventory feed and updates your campaigns accordingly. With inventory management, you can:
  • Integrate with your Google Merchant Center feed to leverage your existing investment in product search.
  • Tie the behavior of ads and keywords to inventory levels.
  • Refresh ad copies with feed parameters.
  Learn more about managing your inventory in DS on the Help Center and blog.


• See the number of changes to campaigns and other objects: These new columns display the number of changes to campaigns, ad groups, ads, or keywords for the specified date range in the upper righthand corner. They introduce change history information into the main campaign management functionality. You can:
  • Discover the number of changes for any object by using the new Impact analysis default view (above the performance summary graph, click the first dropdown to the right of View). This view displays all changes columns, along with some stats such as clicks, actions, and revenue. You can use this view to help track these metrics and quickly determine the campaign changes that caused the metric changes.
  • Click a number under one of the changes columns, and DS will take you to a Change history page with details on each change.
  • Use impact analysis and date comparison together to correlate performance variations with changes made to objects.
  • Chart these columns on the performance summary graph. For example, select Ad changes from the Select a metric dropdown, and see a visual representation of the total number of ad changes within the current date range.

• See when an object was created in DS: Find the new and not-so-new by adding the Creation time column to see when an object (such as a keyword) was created in DS. To access this column, along with the individual changes columns described above, click the Columns button above the performance summary graph. Under Available columns, navigate to Change history > Change stats.

  The time applies to creation in the new version of DS. If the object was created in the previous version of DS, it will display the time the object was upgraded to the new version. Due to a known issue, some values created in the previous version will have a value of Jan 1, 1970, 12:00 AM.

Updated feature:

Quarterly and yearly options for date range: When selecting a date range in the DS UI, there are new options for This quarter, Last quarter, This year, and Last year.

Minor updates/issues fixed:

• Bulk edit of keywords in a bid strategy: When you navigate to a page that lists the keywords in a bid strategy, the Edit all button for bulk edits now appears.

• Scheduled reports no longer delivered a day early: This occurred in some situations. Now, scheduled reports will be delivered on the correct day.

• Search query reports with large date ranges no longer time out: Before this fix, Search query reports with a date range of a month or longer would occasionally result in a DS timeout before the reporting table could be populated.

• Bid strategy bid limits can now be edited inline: When you add Bid strategy min bid or Bid strategy max bid as selectable columns to a bid strategy table in the UI, you can now edit the bids directly in the table.

Blog post

New features

• New bid strategy UI: The new DoubleClick Search (DS) Performance Bidding Suite gives you a bigger toolbox to reach your particular goals. Features include the following:
  • Seamlessly set up a bid strategy that matches your business goals: Whether you’re looking to maximize revenue or target a position, the new UI makes it even easier to find the right strategy.
  • Easier than ever to see the breadth of bid strategies available in DS, with a UI that was designed to be extended as new bid strategies are released.
  • Set default min and max bids on a strategy: Spend more time managing bid limits for the keywords you care about most while DS handles the rest through a bid strategy-wide setting.
  
  Learn more about setting up a bid strategy in the new UI.



• Target spend bid strategy: You have a fixed monthly budget, or some money left over from a quarterly budget, and you want to make sure you spend that exact amount on a group of keywords. Or, you don’t have a lot of time to think about CPA or ERS goals; you just want to get the most return from your money.
  
  With the new Target spend bid strategy, you can get your bids managed to a monthly budget while maximizing your desired metric. In the new bid strategy UI, you can now set up a target spend strategy for a Revenue, Action, or Transaction strategy, in addition to a Clicks strategy. Learn more




• Advanced options in bid strategies: The Advanced configuration tab in the new bid strategy UI is designed for those of you that want even more control of your bid strategies. The first option we’re releasing gives you the choice of whether to give low-performing keywords a second chance to gain traffic. You can give keywords with low conversion rates an additional chance on occasion, or decide to focus only on keywords with proven performance. Learn more.

Updated feature

• Time of last sync now displayed in the UI: The DS UI now displays the number of days and hours since you last synced the account. This is helpful if you see a discrepancy between DS and the engine and need to know when they were last synced.

Blog post

New features:

• Scheduled uploads: When you upload a file into DS, you now have the option of scheduling the start of its processing to a future date and time. On the Uploads page, simply select the After option button and then select a date and time. Note that the selected time indicates when the upload is first eligible to begin processing. At that time, DS will place the upload in the queue with other pending uploads. Learn more.

• Chart bid history: You can now chart Max CPC as a metric in the performance summary graph. This gives you a great visual representation of a keyword’s bids over time, and you can also compare the bids with any other metric of your choice. To chart a bid history:
  1. Go to a Keywords page in the UI.
  2. Select one keyword in the statistics table and click Filter to selected.
  3. In the upper righthand corner of the performance summary graph, select Max CPC as a metric.
  4. You may also want to select a second metric like Cost, so you can see how cost correlated with your bids over time.
  Learn more about charting a bid history on the Help Center and blog

Minor updates/issues fixed:

• Include rows with no impressions is now selected by default: When you download a report, DS will now include rows with no impressions by default.

• Query match type column in Search Query reports: In Search Query reports, we changed the name of the Match type column to Query match type. Because DS now supports near-exact and near-phrase match types, the supported values for the Query match type column are different from the Match type column for keywords. Please update your upload files accordingly.

• Filter summaries now indicate whether they are applied in Change History view: When you apply a filter in Statistics view and then switch to Change history view, the UI now grays out any filters that aren’t applied in Change history view.

• Bing Ads status of Budget paused now synced as Active in DS: When you run a sync on a Bing Ads campaign that has a status of Budget paused, it will now have a status of Active in DS. This allows DS to correctly apply any future changes made to the status.

Updated feature:

Cancel bulk edits: When you perform a bulk edit of ads or keywords in the UI, you can now attempt to cancel the edit while it’s in progress. Learn more.

Minor updates/issues fixed:

• Can now download label reports in XLS or XLSX format

• Improvements to UI reporting table: We made some minor improvements to the reporting table in the UI, including increasing the default width of money columns to avoid wrapping, and hiding the full-screen table control when the performance summary graph and scorecard are not available.

Blog post

New features:

• AdWords conversion tracking reports: You can now report on AdWords conversion tracking data separately in DoubleClick Search (DS). To see these columns in DS:
  • Above the performance summary graph, click Columns.
  • Under Available columns, navigate to Engine stats > AdWords Conversions.
  • Add the desired AdWords conversion tracking columns to your report.
  • In your report, look for the columns that begin with aw.
  Learn more about AdWords conversion tracking reports. Blog post .

• Target bid column for bid strategies: This new column shows you the bid that DS would have used if there were no secondary constraints (such as min/max strat bids or a secondary position goal) and just a primary goal. This is useful for advertisers who want to first see what DS would bid before deciding to relax their bid limits. It also gives some guidelines on how much to relax the bid limits. You can use the column selection tool to choose this column, under the Bid strategy > Bid limits section. You can also see it from the Bid strategy performance default view. Learn more. Blog post .

• Date range comparison: You can select two different date ranges and compare data over the time periods. This makes it easy to evaluate the performance of a campaign over time, to understand which changes have made the most impact and take action to improve the campaign. In the upper righthand corner of the UI, pick the first date range as usual, select the Compare to past check box, and choose the second date range. Learn more. Blog post .

Updated feature:

• Near exact match support: DS now has support for including close variants for phrase and exact match keywords in AdWords. It allows you to capture additional traffic by focusing on user intent in queries. With this option, AdWords will display your ads even on search queries that are common variations such as misspellings and plural forms. When you create an AdWords campaign in DS, the Include plurals, misspellings, and other close variants option to activate the near exact match type will be selected by default. If you want your DS campaigns to inherit the near exact match settings you have on AdWords, please run a sync on your account. Learn more.

Minor updates/issues fixed:

• Date range can now include future dates: When you select a date range in the upper righthand corner, you can now select a larger time period that runs into the future. This allows you to schedule a report where the data will be automatically populated in the future.

• Added ERS and Avg trans amount as Floodlight activity column metrics: When you create a custom Floodlight column, the new metrics ERS and Avg trans amount are now available for selection.

• Sort is now removed when you switch to Change History mode: If you’re in Statistics mode and the table is sorted by a column, that sort is now removed when you switch to Change History mode.

• Can now see Sitelinks clickserver URLs: When you report on individual Sitelinks, you now have the option of selecting the Sitelink clickserver URL column. This allows you to see your Sitelinks tracking links directly in DS.

Blog post

New features:

• Change history: Provides you with details on changes made to your account, including user changes, inbound sync updates, and automated changes from the DS bid strategy system. Auditing search campaigns is a crucial business need for many advertisers. This feature makes auditing easier with the ability to sort on changes by user for a specified date range. You can also select the specific objects you want to report on and download a change history report. Learn more. Blog post .

• Bid strategy change history: Within Change History, you can gain insights into bid strategy changes with a summary of the bid rationale. Brought to you by the bid strategy team, this feature will let you know what target the change was intended to hit, how often bids are evaluated and, for target position strategies, details on why a change was made. You also receive guidance on how to improve bid strategy performance by discovering where settings like maximum keyword bid inhibit the bid changes. Learn more

  To see the bid history, we recommend you first scope to an ad group, or filter to a single keyword using the new Filter to selected button, and then switch to Change history mode.This limits the size of the report and helps it load faster.

  In future releases, we’ll use the Change history feature to add more transparency to the other types of bid strategies. Also note that this feature is intended to replace the downloadable Keyword Bid History feature, which will eventually be removed from the UI.

• Filter by specific table rows: You can now choose the specific rows you want to see in a UI reporting table. Just select the check boxes next to the rows and click the Filter to selected button above the table. This allows you to easily chart any campaign, ad group, keyword, etc.

• Reporting stats for labels: Labels are a great way to manage and report on keywords outside the traditional campaign structure. With this new feature, you can now see stats for these labels. Click the Labels tab in the left nav as you normally would to see a list of your labels, and you’ll now see reporting stats. You can also download label reports to make it easier to share with others. Learn more.

Updated feature:

Improved bidding on low-traffic keywords: For low-traffic keywords with no impression potential, we’ve reduced unnecessary bid increases. We now predict the correlation between bids and impressions. As a result, we differentiate keywords that don’t have impressions due to:

• Low bids
• No search traffic

For the keywords in the "no search traffic" group, we’re much less likely to increase bids in a futile attempt to get more impressions. This is beneficial because:

• Now there is a much smaller chance of reaching the max bid on low-traffic keywords, which reduces the risk of high CPCs if an impression and click do occur for these keywords.
• The bids of low-traffic keywords will be more stable, which will also result in better position control.

Note that this change applies to position bid strategies only.

Minor updates/issues fixed

• Include rows with no impressions check box now deselected by default: Before this release, when downloading reports, this check box was selected by default. Now, if you keep the default deselected option, you’ll notice that your downloaded reports will be more streamlined and contain fewer irrelevant rows.

• Filters on stats no longer affect downloaded Conversion and Visit reports: For example, when downloading a Conversion and Visit report before this release, if you deselected the Include rows with no impressions check box, the Conversion and Visit type rows did not appear in the report.

Blog post

Updated feature:

Edit Floodlight columns: You can now make changes to existing customized Floodlight columns. From the column selection tool, click Floodlight activities under the Available columns header. in the list of your existing Floodlight columns, click the pencil icon and update the name, selected Floodlight activities, and metric as necessary.

Minor updates/issues fixed

• Removed the Save and select column button when creating a Floodlight column: Instead, click the Save button to add the column to your reporting table. Under Selected columns, you can then drag and drop the column to the desired location.

• Contact support through Help link: We removed the Contact support link in the lower lefthand corner of the UI. Instead, click the Help link in the upper righthand corner, and review the suggested articles in the pop-up. If those articles don’t help solve your issue, click Contact us. Learn more.

• Conversion type column on Floodlight-segmented reports is no longer empty

Blog post

New feature:

Search Query reporting: This powerful new reporting feature provides you with insight into the search queries, or terms, that are driving visits for your ads and the revenue you derive from these queries. Due to search engine broad and phrase matching, your ads are often triggered for more search queries than the exact keywords that you’re bidding on. While this is desirable, often you’ll want to view the exact queries that are triggering your ads and the cost and revenue impact of those queries. Learn more.

Issues fixed:

• Sync now uses landing page for first active ad: If a keyword was added to DS via sync and it doesn’t have a landing page, DS will now use the landing page for the first active ad in the ad group. Before this release, DS would use the landing page from the first ad, even if the ad was paused.

• Can now perform edits when segmented by Floodlight activity: When a UI reporting table is segmented by Floodlight activity, you can now perform edits on the objects. For example, on a keyword table, you can change a keyword’s max CPC, and all rows for that keyword will be updated.

• DS Sitelinks clickserver URLs no longer cause AdWords disapprovals: Before this fix, AdWords disapproved some Sitelinks created in DS because of issues with the clickserver URLs.

• Can now sync AdWords accounts with over 1000 campaigns: Before this release, sync timed out for these large AdWords accounts.

• Can now add Bing Ads accounts with a timezone of Europe/Amsterdam: This fixes the issue of an error occurring when attempting to add the engine account in DS.

Blog post

New feature:

Floodlight column reporting: Gives you more power to select the level of Floodlight reporting you want to see, in an easy-to-read column format. This allows you to create the equivalent of a column (such as Actions, Cost/action, etc.) that’s filtered to the selected Floodlight activities. And you have all the same options as with other reporting columns, such as chart them, see the summary in the scorecard, sort, and download. Learn more. Blog post

Updated features:

Improved status and error messages for uploads: (Now fully released) You’ll now see real-time status updates in the Results column of the Uploads list in the UI, from processing in DS to items sent to the engine:

• When you start an upload, the Processing row line will tell you how many rows of the upload DS has analyzed.
• When the DS processing phase is complete, it will display the number of rows that were Booked on DS, as well as the number of Failed rows.
• DS will then attempt to send the booked items to the engine. DS will display Sent to engine, or the number of items that successfully made it to the engine, as well as the Failed items.
• When you click Download error sheet to see the changes that encountered errors, DS will now also include trafficking error messages. This provides even more data to help you troubleshoot upload issues.

As the error sheet is now processing until the items are sent to the engine, it will take longer for it to be available. Learn more.

Improvements to reporting table: On April 6, we introduced an updated reporting table in the UI. With this release, we made some improvements to the table:

• Full-screen table mode: If you’d like to see more rows in the reporting table, click the arrow directly beneath the summary of data.
  
• Reduced column width: This allows you to see more columns on the screen at once.
• Can now sort by the Status column
• Moved DFA ReportCentral and Contact Support links to lower lefthand corner of UI: This gives you easy access to these links without having to scroll down.

Issues fixed:

• Can now deactivate multiple Yahoo! objects by upload: You’ll no longer receive an error when attempting to deactivate more than one Yahoo! object (campaign, ad group, keyword, etc) in the same upload file.
• DS bid strategy system will no longer bid on keywords in engine automated bidding: If keywords are already in an automatic bidding feature in Google AdWords or Bing Ads, the DS bid strategy system will no longer change their bids.

Blog post

Over the past few weeks, we've been working on some exciting new features for DoubleClick Search. While none are ready for this release, please check the DoubleClick Search blog and these release notes in the coming weeks.

Updated feature:

Bid strategy system now breaks up large bid changes: When the DS bid strategy system determines that a large bid change is needed to optimize against the specified goal, it will now break up that change into increments. Previously, the system would change the bid all at once. This new bid smoothing feature helps to alleviate customer concerns over drastic bid changes. For example:

1. In a bid strategy, the DS system determines that the ideal bid for its keywords is $9.
2. The max strat bid is $2, so DS is constrained from applying the ideal bid. DS sets the bid at $2.
3. The user changes the max strat bid from $2 to $10.
4. Before this release: The system would change the bid from $2 to $9 all at once.
   With this release: The system will make a series of bid changes. For example, it may change the bid from $2 to $4, then to $6, and $8. As the system recalculates bids over time, at this point the system determines that the ideal bid is now $8.56. So the next bid change will be to $8.56.

Issues fixed:

• Improved data for recently deleted AdWords keywords: As part of our focus on improving reporting data quality, we made several infrastructure changes to rectify a known issue that caused a data mismatch. When you deleted a Google AdWords keyword in DS, workarounds were required to correctly report on the last 7 days of data. With this release, the reporting for the last 7 days will now be accurate, and the workarounds are no longer needed.
  

• Can now resize columns in updated reporting table: We previously released an updated reporting table in the UI, and with this release you can now resize the columns.

• Fixed preview for find and replace in bulk edit: When performing a find-and-replace bulk edit on a keyword landing page URL, the preview will now accurately reflect any domain changes.

• Corrected currency symbols in campaign tables: This fixes the issue of incorrect currency symbols in the campaign-level UI reporting table.

• Downloaded conversion reports now maintain Floodlight activity filters: When you download a conversion report with a Floodlight activity filter, the report will now reflect the filter criteria.

• Users can no longer remove required columns: In campaign management on the UI, the previous release introduced the concept of required columns in reporting tables. You were incorrectly allowed to delete these columns, and they would be automatically re-populated in DS in a different order. With this release, DS now prevents users from deleting required columns, thus fixing the issue of unwanted column re-ordering.

• Adding all columns no longer results in duplicates: In the column selection tool on the UI, when you click the Add all button, DS now only adds the columns that weren’t already selected. Before this release, DS added all columns, even if they already appeared in the table, which resulted in duplicate columns.

• Campaign name updated by sync is now reflected in the left nav: Before this release, when an inbound sync resulted in a campaign name change, the campaign name in the left nav would not be updated.

Blog post

New features:

• Bulk edit of ads or keywords in the UI: In the DS UI, you can now update the settings of multiple ads or keywords at once. You no longer need to use upload files for these types of edits. Learn more. Blog post

• Inbound sync for Sitelinks: When you run a sync in DS on an AdWords engine account, DS will now copy Sitelink extensions from the engine account and recreate them with new clickserver URLs. Reporting for the new Sitelinks extensions will start over at zero. Stats from your previous Sitelinks extensions will still be available if you select the Show deleted check box in the Sitelinks table. Learn more.

Updated features:

• Better handling of low-traffic keywords in position bid strategies: We improved the way we handle low-volume keywords in position bid strategies, making their bids more stable. Stay tuned for a full blog post on the recent improvements to position bid strategies.

• Inline editing of Sitelinks extension names: When you’re on a page with a list of Sitelinks extensions, you can now click the Siteilnks extension name and edit it directly in the table.

• Updated reporting table: To continue our preparation for bigger UI improvements in future releases, we made some updates to the UI reporting table. While the updated table has not yet changed much in appearance, improvements in performance have allowed us to increase the default number of reporting table rows from 50 to 100. You can also now use the arrow keys in the lower righthand corner to navigate around the table.

• Improved status and error messages for uploads: (Currently in the process of being rolled out to customers) Once you receive this functionality, you’ll see real-time status updates in the Results column of the Uploads list in the UI, from processing in DS to items sent to the engine:
  • When you start an upload, the Processing line will tell you how many rows of the upload DS has analyzed.
  • When the DS processing phase is complete, it will display the number of rows that were Booked on DS, as well as the number of Failed rows.
  • DS will then attempt to send the booked items to the engine. DS will display the Items on engine, or the number of items that successfully made it to the engine, as well as the Failed items.
  • When you click Download error sheet to see the changes that encountered errors, DS will now also include trafficking error messages. This provides even more data to help you troubleshoot upload issues.
  As the error sheet is now processing until the items are sent to the engine, it will take longer for it to be available.

Issues fixed:

• Bid strategy panel no longer freezes for a few seconds: This fixes the issue of the UI freezing for a few seconds after clicking the option to create a new bid strategy.

• Can now download a report with the Floodlight Activity Target column: This fixes the issue of a blank downloaded report when this column was included.

• Bing Ads negative keywords no longer get deleted and recreated during an inbound sync

Known issue:

Removal of required columns: In campaign management on the UI, this release introduces the concept of required columns in reporting tables. For example, on the campaign page, the Campaign column is required. However, the column selection tool currently allows you to remove these required columns. After you click Apply, DS places the column back in the table, but in a random location. In other words, the column will likely reappear in a different location on the table. In a future release, the column selection tool will prevent the user from deleting required columns.

Blog post

New features:

• New column selection tool: As part of our product-wide initiative to improve the usability of DoubleClick Search, we worked to improve the process of selecting reporting columns in DS. After you click the Column button in the toolbar above the performance summary graph, you’ll then see the columns organized around features and interests (categories) so you can easily explore related columns. For example, if you’re a CPA bid strategy user, you can navigate to Bid strategy > CPA to see the columns that might interest you. Learn more. Blog post .

• Filter by target in Floodlight tag bid strategy reporting: You can now filter data in a report to see only the keywords that are in a Floodlight tag bid strategy and have either a CPA or ERS target. You no longer need to sift through rows of irrelevant Floodlight tags that you haven't set a target against. Learn more.

Updated features:

• New reporting columns for position bid strategies with a spend target: Managing to a specific budget is a common task faced by agencies and advertisers. These new columns make it easier to keep track of your targeted spend throughout the month and adjust accordingly:
  • Ideal budget spend
  • % of budget spend
  • Budget spend remaining

• Algorithm improvements: We made some improvements to the bid strategy algorithms.

  • Detect recent trends quickly: Users often ask how we deal with recent trends. How quickly do we pick up on conversion rate changes (for example, because of seasonality or an external event such as a TV ad campaign)?
    
    Users also ask how we deal with data sparsity. These two concerns (picking up on trends vs. working with noisy data) seem to be at conflict; one requires us to look at long-term data, while the other forces us to look at just the most recent information.
    
    Our answer: To deal with data sparsity, we look back at a long window (two months) of data. However, to make sure recent trends aren’t missed, we use exponential smoothing to place more weight on recent data. This way, we make use of all the data, but the contribution of recent data is greater.
    
    DS now more accurately determines when there is a true trend change in conversion rates, instead of just the general noise in data. We do this by intelligently analyzing and weighing a mix of variables such as clicks, actions, and time.

  • React fast to big changes in bid strategy settings: Normally, changing bids by small, reasonable amounts is a good thing. You don’t want the DS bid system to vary your bids dramatically, moving them back and forth like a reading on an EKG monitor. However, there are some instances when you need the DS bid system to jump start your bids. If you change the bid strategy settings drastically (for example, change a $30 CPA to $300), you want DS to be able to change the bids quickly.
    
    Before this release, DS already jump started your bids in most situations like these. With this release, DS will now also jump start the bids when you add or remove significant position constraints to your ROI bid strategies. While it’s a small update to this existing technology, it makes the DS bid system even more flexible and powerful.

   

• Use advertiser conversion ID to upload conversions: When you upload conversions in DS, you can now use the advertiser-supplied conversion ID, instead of having to enter all the DS IDs for each object. Learn more.

• Moved ReportCentral link: To prepare for bigger UI improvements in future releases, you’ll start to notice some minor changes. For example, in this release, we moved the ReportCentral link from the upper righthand corner to the bottom of the page (to the left of the Contact support link). We removed the Settings link; you can access your settings on the Google Accounts page . We also recently changed some of the UI colors to unify our look with other DoubleClick products. In addition, we changed the icon that returns you to the Advertiser Home page. Keep an eye on the blog for upcoming announcements on changes that will improve the way you use DS3.

Issues fixed:

• Only one totals column for all UI tables not scoped to AdWords: DS does not currently break out visit and conversion stats by network for Bing Ads. Therefore, to avoid the confusion caused by splitting visit, conversion, and engine data, we will only display the Total - all networks column for Bing Ads. This applies to all UI tables not scoped to Google AdWords, including Yahoo! Search Marketing and Other engines. Learn more.

• Improved error message when attempting to add an engine account that already exists.

• Fixed download issue with large keyword-only reports: This fixes the issue of an error appearing 60 seconds after starting the download.

Blog post

New feature:

Floodlight management: You can now create Floodlight activities and add Floodlight instructions directly in the DS UI:

• Floodlight activities are a feature of DoubleClick for Advertisers (DFA) that DS uses to track and report on conversions for a given website. You can now create Floodlight activities with basic settings directly in DS, without having to go into DFA. Learn more.
• Floodlight instructions allow you to manage the way data from a given Floodlight activity is reported on in DS, without changing the actual activity. For example, you can convert all data for a Floodlight activity from one currency to another. You can also place more importance on certain actions by applying a priority, or weight, on them. Learn more.

In addition to the above links, check out the Floodlight management getting started guide.

Updated features:

• Totals rows now segmented by network for AdWords: When you have campaigns, ad groups, ads, or keywords on the Google AdWords Display Network, the associated DS report tables in the UI will include totals rows that break out data by network: Total - all networks, Total - search, Total - display, and Total - other. The rows appear at the bottom in reporting tables in the UI. These new rows more closely mirror the reporting available in AdWords.
  • In the UI, these rows replace the Display Network Stats rows that formerly appeared at the top of the Keyword reporting tables. Downloaded reports will still have the Display Network Stats rows, and they won’t have the totals rows.
  • Learn more about why this network breakout is only available for AdWords.
• Exclude rows with no visits or impressions: When you download a report, you can now choose to exclude the rows of data that have no associated visits or impressions. This is an easy way to streamline the data that appears in your reports by making one click directly in the download panel. For example, if a campaign is paused, its keywords still have rows in a downloaded report. If you deselect the Include rows with no impressions check box, DS3 will exclude these rows that have no activity. Learn more.

Issues fixed:

• 500,000-keyword limit now based on bid strategy instead of engine account: Before this fix, if you clicked on a bid strategy name in the UI, you received an error message if the engine account had more than 500,000 keywords (even if the bid strategy was below the limit). Now, DS will display the UI reporting table as long as the bid strategy is within the 500,000-keyword limit. For bid strategies with more than 500,000 keywords, you can still download reports. This fix also applies to labels.
• Can now apply keywords to a bid strategy when on a labels page: This corrects the issue of an error occurring because of an incorrect currency for min and max strat bids.

New feature:

AdWords Sitelinks support: DoubleClick Search now supports Google AdWords Sitelinks. You can now easily create, manage, and report on your Siteilnks directly in the DS UI. Sitelinks is a feature for search-based ads that lets you include additional links to deeper content on your site beyond the main landing page. Click the following links for more information:

• Create Ad Sitelinks
• Edit the Sitelinks in a Sitelinks extension
• Report on Sitelinks data
• Are actions from Sitelinks included in the total actions of a campaign report?
• Test a Sitelink clickserver URL

Updated feature:

Filter boxes on Agency and Advertiser pages: The Agency and Advertiser Home pages now include a filter box near the top, so you can see only the agencies or advertisers that matter to you. You can filter by advertiser or agency name. Learn more about the Agency and Advertiser pages.

Issues fixed:

• Fixed date and timestamp formatting issues when uploading conversions: Before this fix, when you downloaded a conversion report, made some changes, and attempted to re-upload, DS would reject the date and timestamp columns, even though they were generated by DS.

• Conversion type column no longer causes error in segmented view: Before this fix, when you viewed a UI page whose reporting table was segmented, and you then added the Conversion type column, an error occurred.

• Error no longer appears when attempting to download an agency-level report: Also fixed the issue of downloading an agency-level report with column headers but no data.

• Can now create keywords under an upgraded ad group that was assigned to a bid strategy: In the previous version of DS, bid strategies could be assigned at the ad group level. For ad groups like this that were upgraded to the new version of DS, DS was preventing the user from adding keywords to them.

• Keyword page segmented by ad now displays keywords: This fixes the issue of a blank Keyword column in keyword-level reports segmented by ad.

Updated features:

• Improved trafficking and upload error messages: We heard from several customers that DoubleClick Search needs more helpful error messages. As a result, we launched an error message improvement initiative. We recently released a new format for trafficking error messages. The messages are now more thorough and clear, and include a link to a Help Center article with more information. The February 7 release includes better upload error messages. When you download an upload error page, you'll see more helpful error messages that make it easier to solve issues on your own. Look for improved error messages in other areas of DoubleClick Search in future releases!

• Editable, multi-engine account download now includes currency column: When you download an agency-level or advertiser-level report that has multiple engine accounts with different currencies, and you select the Editable columns option, the report will include an Engine Account Currency column. This is useful when you need to use the correct currency for updating monetary columns, such as Daily Budget. Make sure these columns have values in the engine account's currency before uploading the file back into DoubleClick Search.

Issues fixed:

• DoubleClick Search sync now recognizes dynamic parameters: This fixes the issue of DoubleClick Search removing dynamic URL parameters from the clickserver URL on the engine during a sync. Learn more.

• DoubleClick Search sync now updates clickserver URLs for keywords: This fixes the issue of DoubleClick Search ignoring changes to clickserver URLs from the engine during a sync.

• Bid strategy and label downloads now only include the relevant keywords: This fixes the issue of the downloaded reports including keywords outside the bid strategy or label.

• Corrected filtering of Floodlight activities: This fixes the issue of some characters being changed after saving a filter for Floodlight activities.

• Entering empty spaces at the end of an engine account ID field no longer causes an error: This error usually occurred when copying a value into this field when adding an engine account to an advertiser.

Blog post

New feature:

Add a URL parameter that will allow the engine to set the landing page URL: This is great when you’re using advanced features like Dynamic Search Ads on Google AdWords. When a user clicks an ad, DS3 will redirect him/her to the destination URL parameter that’s determined by the engine, instead of the keyword’s landing page URL. Learn more about adding the ds_dest_url parameter.

Updated feature:

Add dynamic URL parameters directly in the DS3 UI: (Previously only available via upload) From a Keywords page, add URL parameters as a selectable column. In the table, you can then click a cell in the URL parameters column and add the parameters in-line. Learn more about adding dynamic URL parameters in DS3.

Issues fixed:

• Labels and bid strategies now always appear in left nav: Before this release, the respective names did not appear after clicking the Labels or Bid strategies tabs in some situations.

• You can now click the names in the Labels column to see more details: This fixes the issue of label names not appearing as links in some situations.

• Bid strategy now appears in left nav after creation: Before this release, you needed to refresh your browser to see a new bid strategy in the left nav, or to remove a deleted bid strategy from the left nav.

• Can now download a bid history report while segmenting keywords by ad: This fixes the issue of the generation of an unreadable file in this situation. This also fixes the issue of DS3 producing an unreadable bid history file when there was no activity during the selected timeframe.

Blog post

New features:

Over the past few weeks, we've been working on some exciting new features for 2012. While none are ready for this release, please check the DoubleClick Search blog and these release notes in the coming weeks.

Updated feature:

When you add an AdWords engine account under a DS3 advertiser, DS3 will send a link request directly to your AdWords account; you no longer need to email customer support. You can then sign in to AdWords, accept the link request, and go back to DS3 and save the account. Learn more. In a future release, the MCC linking will be fully automated.

Issues fixed:

• Corrected data issue with downloaded keyword bid history reports: Before this release, downloaded bid history reports had missing data in some situations. Also, attempts to download bid history reports will now succeed even if the engine account does not have a bid strategy.

• Click data now matches in DS3 and Yahoo! reporting: This fixes the issue of a discrepancy in clicks between DS3 and Yahoo! reporting in some situations.

• Increased reliability of downloaded reports: This fixes the issue of downloaded report requests timing out.

   

• Performance summary graph pop-ups now show both metrics: Before this release, if the graph had two metrics and you hovered over a point in time, the resulting pop-up only showed the data for one of the metrics.

• DS3 now accepts Bing Ads engine account IDs that contain a lowercase x: Before this release, when adding a Bing Ads engine account to a DS3 advertiser, you needed to enter the account ID with an uppercase X in DS3.

Blog post

New features:

• Keyword bid history: View historical bid decisions made by DS3 or the user for a keyword. Blog post . Learn more.

• New algorithm for Floodlight Tag bid strategies: The new algorithm for Floodlight Tag bidding has launched! The new algorithm maximizes your return while hitting your Floodlight tag-level goals more accurately.

• Multiple email addresses for downloaded/scheduled reports: You can now specify more than one email address to send downloaded or scheduled reports. Learn more.

• Download Excel-compatible CSV files: You can now download reports in CSV files that are in an Excel-compatible (UTF-16) format, and you can also now upload files of this type back into DS3. This allows support for double-byte characters, the registered trademark symbol (®), and more. Also, with one click, you can open these files directly into Excel. Learn more.

Issues fixed:

• Trailing empty rows no longer cause upload issues: Before this release, upload files with empty rows at the end would result in an error.

• Can now set an ERS bid strategy goal greater than 100%: Before this release, you could only set a maximum goal of 100%. The maximum is now 5000%. If you have non-brand keywords that don't lead to last-click conversions, you may want to set an ERS goal greater than 100%.

• Corrected data in Wt actions/cost and Actions/cost columns: Before this fix, the values in the Wt actions/cost and Actions/cost columns were incorrect in some situations.

New features:

• Engine account management: You can add and manage engine accounts under existing advertisers, and also edit the names of existing advertisers. Blog post . Learn more.

• New bid strategy reporting columns: These new columns will help you analyze and optimize your bid strategies. Learn more.

• Downloaded column header name changes: We updated the names of some of the headers on reports that you download from DS3. Now more of the downloaded header names will match the names on the reporting tables in the UI. Learn more.

Download/upload improvements: Blog post

Our Engineering team devoted two weeks to making various improvements to the download and upload processes:

• Faster upload processing of large accounts: Our Engineering team made several changes behind the scenes to improve the upload processing times of large engine accounts (engine accounts with over 100,000 keywords). In the past, uploads of large accounts took a much longer time to process. Now, these previously delayed uploads will process at least 20 times faster per row.

• Uploaded keywords now include dashes (-) and periods (.): Before this release, DS3 would remove all dashes (-) and periods (.) from uploaded keywords.

• Downloaded reports now include AdWords broad match modifier (+): Before this release, DS3 would remove the Google AdWords broad match modifier (+) from downloaded reports.

Issues fixed:

• DS3 UI now automatically refreshes after a sync: Before this release, the user needed to refresh the browser after a sync to see the updates.

• Fixed issue with date display in segmented reports: Before this release, when generating a weekly report segmented by day, the report did not display the date in the begin date and end date columns.

• Can now sync Bing Ads ad groups with EnglishIndia language and region: Before this release, a Bing Ads account with this ad group would fail during a sync.

• Can now upload Bing Ads campaigns with Monthly Accelerated budget: Before this release, uploads of Bing Ads campaigns with a budget type of MonthlySpendUntilDepleted (or Monthly Accelerated) would result in an error.

New features:

• Conversion and visit reports: When you download a DoubleClick Search V3 (DS3) report, you'll have the option to include Visit and Conversion types. There will be a separate row in the downloaded report for each conversion and visit in the object you're scoped to. This is the first time DS3 provides event-level data that includes the exact terms leading to the visit or conversion. Learn more

• New algorithm for ERS bid strategies: This algorithm will allow DS3 to hit Effective Revenue Share (ERS) targets more accurately. Through our portfolio bidding approach, we can maximize revenue across all keywords while still hitting the ERS goal.

Issues fixed:

• First click on column name sorts from highest to lowest: Before this release, clicking on a column name would initially sort from lowest to highest.

• Missing keyword columns now appear in ad reports: Before this release, some keyword-related columns were missing from downloaded ad reports, including Keyword landing page, Keyword URL parameters, Keyword min strat bid, and Keyword max strat bid. Also, when you downloaded a report segmented by ad or keyword, the Keyword column would be blank in certain situations.

• Fixed issue with ad-level URLs when syncing a Bing Ads account: Before this release, when you synced a Bing Ads account with ad-level URLs that didn't have a protocol (http:// or https://), these URLs did not get applied to keywords in DS3.

• Fixed min/max bid validation for bid strategies: Before this release, invalid min/max bid combinations were allowed via upload, thus preventing DS3 from applying bid rules properly.

• Fixed issue with editing Bing Ads bid strategy bids: Before this release, DS3 prevented users from editing bids in a Bing Ads bid strategy in some situations.

Blog post

New features:

• Apply default settings to keywords: When creating keywords in the DS3 UI, you can now apply default values to keywords as you enter them in the text box. This makes it easy to apply the same values to several keywords, while also customizing the settings for some keywords when needed. Learn more

• Inferred match type: This new selectable column contains the match type for the keyword. This allows you to see a match type associated with a Bing Ads keyword in DS3 reporting. For adCenter keywords, DS3 uses a series of rules to populate this column. Learn more

• New settings bar for campaigns and ad groups: When you select a campaign or ad group in DS3, you’ll now see a settings bar near the top of the page. This bar gives you a quick overview of campaign/ad group settings. If you need to make a change, you can simply click the Campaign settings or Ad group settings button and edit the settings in the inline panel that appears. Learn more

• Names for emailed reports: When you set up a report to be emailed from DS3, you can now customize the name that will appear in the email subject line. Learn more

Issues fixed:

• Bing Ads downloads now include Campaign Budget type column: Before this release, when you downloaded a Bing Ads report with campaigns, this column was missing. This resulted in an error when trying to upload it back into DS3.

• Resolved performance issues when uploading multiple files to a single engine account: Before this release, uploading multiple files to a single engine account resulted in delays.

• Large XLSX column width no longer causes an error: Before this release, when you tried to upload an XLSX file with wide columns, it resulted in an error.

• DS3 now properly applies keyword landing pages when syncing a Bing Ads account: Before this release, when syncing a Bing Ads account with ad-level URLs, DS3 did not apply these URLs to the imported keywords.

New features:

• Segment reports by Floodlight: Use the segment option to see detailed reporting on individual Floodlight groups and activities. Learn more

• Email notifications for uploads: You can now opt to receive email notifications when an upload is complete. The email will contain a link to the upload page; if there are errors, you can download the error sheet from the uploads list, make corrections, and attempt to upload again. Learn more

• New filter dropdown options: When you set up a filter that has the options Contains, Equals, and Does Not Equal, there are now two additional options: Does not contain and Starts with. Learn more.

Issues fixed:

• Downloads now include status: Before this release, the Status column in downloaded reports was blank.

• Downloads with editable columns now include all IDs: Before this release, downloaded reports with editable columns were missing child IDs (for example, if you downloaded a report with campaigns, ad groups, and keywords, only the campaign IDs appeared in the report).

• Corrected Bing Ads language codes: You can download the correct codes here.

• Expired Bing Ads campaigns and ad groups are now marked as Paused: Before this release, these campaigns and ad groups were still marked as Active in DS3.

• Column sorting is now preserved when you save a view: Before this release, if you sorted by a column and then saved the view, that sorting would not be preserved when you opened the view later.

• Vertical axis of performance graph now shows correct currency symbol: Before this release, the vertical axis showed the USD symbol of $ regardless of the actual currency.

• Agency-level reports now include Advertiser column: When you download an editable report that is scoped by agency, it will now include the Advertiser column. This makes it easier to re-upload the file across multiple advertisers.

• For Other engine accounts, you can now change the status of campaigns, ad groups, and keywords

• You can now segment by ad for a bid strategy

New features:

• New algorithm for CPA bid strategies: 94% of bid strategies tested saw improved performance with the new algorithm. Blog post
• Add multiple terms to one filter attribute: You can use pipes | to filter by multiple terms in one attribute field (similar to an OR filter). Learn more
• Upload link is now in the left nav: To reduce page load times, we moved the Uploads link from the top of the page to the bottom part of the left nav. Blog post . Learn more.

Issues fixed:

• Corrected formatting of downloads: This fixes the issue of being unable to re-upload some downloaded reports.
• Show Deleted check box now applied to downloads: Before this fix, deleted rows did not appear in downloaded reports when the Show Deleted check box was selected.
• Segment by weeks is now Monday-Sunday: Before this fix, selecting the option to segment by weeks in Download panel would result in segments of Sunday-Saturday
• Ad segmentation now works for bid strategy reports: Before this fix, when you selected ad segmentation on a page of bid strategy keywords, the segmentation was not applied to the report.
• Can now filter by keyword ID: Before this fix, setting up a filter where ID equals keyword ID would result in an error.

Blog post

• New reporting columns to help you analyze and optimize bid strategies. Learn more
• New options when creating/updating Floodlight tag bid strategies. Learn more
• Pop-up data in the performance summary graph: Hover over a point in the graph to display the date and value of the selected metric. Learn more

Blog post

• Two-way sync and bid strategies available for Yahoo!

Blog post

• Support for Yahoo! Search Marketing

Blog post

• Bulksheet uploads across advertisers
• Graph two metrics
• Bing Ads negative keywords
• Ad name

Blog post

• Scheduled reports
• Select email for reports
• Select specific objects for report downloads

Blog post

• Bing Ads two-way sync

Blog post

• Floodlight tag bidding

Blog post

• Advertiser/agency-level reports
• Upload across multiple engines

Blog post

• View Display Network statistics. Blog post
• ERS and CPA bid strategies. Blog post
• Edit ads
• UI usability improvements

Blog post

• Google AdWords two-way sync
• Group report data by time frame
• Easily find and fix errors

Blog post

• Track campaigns across any engine type
• Labels

Blog post

• Filters
• Track progress and cancel uploads
• Drag and drop customized columns