The following lists common error messages in the DoubleClick Search UI and describes how to troubleshoot them.
| Error | Possible Cause | Troubleshoot |
|---|---|---|
| A required field was not specified or is an empty string. (AdError.EMPTY_FIELD) | Error creating the ad. Could be missing the destination URL or another key component. | Edit the ad to include the missing component. |
| Cannot target and exclude the same criterion at once | Trying to create a negative keyword as a normal keyword. | Use the Negative keywords tab to create a negative keyword |
| Entity had an error prior to upgrade | Errors on the previous version of DoubleClick Search that were not resolved before upgrade to the new version of DoubleClick Search. | Run an inbound sync from the engine with the Clear all trafficking errors check box selected to clear out the error, or recycle the object. |
| Entity is not mapped on the engine | Created in DoubleClick Search but failed to traffic out to the engine for some reason. For example, you may have uploaded the object in the previous version of DoubleClick Search as DS Only and then upgraded to the new version of DoubleClick Search. | Try one of the following:
|
| Site cpc bid can not be set (BiddingError. CAN_NOT_SET_SITE_MAX_CPC | You're attempting to traffic a field (Ad group placement max CPC) that is now rejected by the AdWords API. | If the ad groups have never trafficked, re-upload the ad groups without any values in the Ad group placement max CPC column. |
| The campaign status is not valid for the requested operation | Campaign/object is deleted on the engine. | Perform an inbound sync to delete the object in DoubleClick Search, selecting the check box to Remove campaigns, ad groups, ads, and keywords from DoubleClick Search if they have not been successfully trafficked to the engine. |
| The specified user is not authorized to use the Bing Ads API. (106) The customer identifier is not valid | CID is invalid. | Email DoubleClick Search support at ds-support@google.com to correct the CID. |
| This ad failed to traffic to the engine account. Please include the following engine-generated message when you contact support. (PolicyViolationError.POLICY_ERROR) | Editorial error. | Assess aspects of the object that may be triggering the editorial error, such as character length, spelling, capitalization, etc. After you update the object, DoubleClick Search will resubmit it to the engine. |
| User in the cookie is not a valid ads user | Possible internal DoubleClick Search error. | Edit the object or perform an inbound sync. |