Now that you have a DoubleClick Search advertiser and have hopefully attended a training webinar, use the following as a guide to apply what you've learned about the features. Try each new feature and keep track of which ones you've mastered.
Navigate the UI
| Feature | Learn more |
| Left nav: Drill down to campaigns and ad groups. Note the change in tab options in the middle of the screen. | Learn more |
| Change the date range. | Learn more |
| Change the data shown on the performance summary graph by selecting a metric in the summary of data below the graph. Then add a second metric. | Learn more |
Manage campaigns
| Feature | Learn more |
| Create a new campaign in the UI. | Learn more |
| Add negative keywords. | Learn more |
| Set match type bidding (at the ad group or keyword level) for Bing Ads. | Learn more |
| Set daily/monthly budget for Bing Ads. | Learn more |
| Edit campaign settings. Notice the progress wheel spin when you make changes. This shows that DoubleClick Search is applying changes to the engine accounts. | Learn more |
| Create an ad with the trademark symbol or other double-byte character. | Learn more |
| Create placeholder keywords: Add keywords in a paused state, and generate clickserver URLs. | Learn more |
| Edit a bid directly in the UI. | Learn more |
| Sync engine changes into a DoubleClick Search account. | Learn more |
Upload files
| Feature | Learn more |
| Access the Uploads tab. | Learn more |
| Download upload templates/geo codes. Note that you can hover over a column name to see formatting tips. | Learn more |
| Upload a file. | Learn more |
| Cancel a file in mid-upload if you need to. | Learn more |
| Check an error sheet. | Learn more |
Optimize bids automatically
| Feature | Learn more |
| Create a bid strategy to manage keywords to a position range. | Learn more |
| Apply a bid strategy to keywords directly in the UI. | Learn more |
| View keyword performance by bid strategy. | Learn more |
Analyze ad/keyword performance
| Feature | Learn more |
| Edit (customize) columns. Use drag and drop to change the order. | Learn more |
| Create a filter. See how the filters remain when you navigate to other campaigns. | Learn more |
| Segment keywords by individual ad performance. | Learn more |
| After setting up your columns and filter, save the view. Also, change to a default view. | Learn more |
| Download a report: Select Include all child objects to download relevant ad groups, keywords, and so forth. Next, test roundtripping: Downloading a report with Editable columns allows you to download a report, make changes, and upload the same file. | Learn more |
| Create a label and apply it to keywords. | Learn more |
Provide feedback
| Feature |
| Click the Provide Feedback button to tell us what you think within DoubleClick Search. |
| Let us know what's not working so we can fix it and make your life easier. |