DFP Small Business Academy

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Whether you’re new to DFP Small Business or have been using it for years, there’s always more to learn. Follow our academy as it guides you through the steps to structure and set up your DFP Small Business account. As you check off steps you've completed, you'll graduate to the next milestone. You’ll feel like a DFP Small Business expert in no time!

Sign up with your Google AdSense login details

The prerequisite for having a DFP Small Business account is a valid Google AdSense account. If you don’t have a Google AdSense account already, you can simply sign up to one here:

Good to know:
Your Google AdSense account is only required to set up your DFP Small Business account. You are not required to actively use Google AdSense.

If you have a Google AdSense account already, signing up to DFP Small Business is like a walk in the park. If you don’t already have a DFP account, it will automatically be created once you sign in.

Visit http://www.google.com/dfp/signin.
Sign up for a DFP Small Business account with your Google AdSense login details. Your DFP Small Business account is permanently linked to your Google AdSense account, so if you have more than one Google AdSense account, make sure you sign up for DFP Small Business using the right sign in information.
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Learn more about ad serving with DFP Small Business

Intro to DFP ad serving (1:35)

DFP Small Business offers a complete toolkit to manage your ads, including:

One central place to traffic all of your ad networks
Advanced forecasting to give you a better sense of how many impressions you will have available to sell to your direct advertisers
Total revenue optimization by allowing Google AdSense to compete against other networks in real-time, you'll get the most revenue for every ad impression.

The basic differences between DFP Small Business (ad server) and Google AdSense (ad network):

	DFP Small Business	Google AdSense
You can traffic other ad networks or directly sold ads	Yes	No
You only have to place the tags on your pages to see ads	Yes, if you allow Google AdSense to show through DFP Small Business	Yes
You can make Google AdSense compete with other ad networks to maximize your revenue	Yes	No
You can have a consistent reporting among all ad serving activities	Yes	No
You will be paid by DFP Small Business / Google AdSense	No, payments come from your advertisers or ad networks, such as Google AdSense	Yes

Before you do anything else: Set your time zone and currency

Before you start doing anything in your new DFP Small Business account, make sure that the your DFP Small Business account is set to the correct time zone and currency. Once you have created your first order you will no longer be able to change those settings.

In DFP Small Business, click the Admin tab on the top-right corner of the screen.
Check the time zone and currency settings.
If the settings are not correct and you are unable to change them on your own, please reach out to the us through our Contact Us form.

Know where to find help

As you dive into DFP Small Business, here are some resources to help you figure everything out:

Help Center
The Help Center covers most of the questions you might have, so this should be your first stop for any questions.
Forum
Other publishers may have had the same questions as you have, so the forum is a great place to learn from their experience.
DFP Small Business video tutorials
Watch a variety of tutorials that introduce you to different concepts such as ad serving, inventory, tagging, trafficking, targeting, and reporting.
Tooltips
Hovering over the questions marks () in your DFP Small Business account will give you a short explanation as to what a specific term means or how to use a certain feature.
Help Center widget
On the bottom left corner in your DFP Small Business account you will always find a number of suggested Help Center articles relevant to whatever you are doing in your account at that stage.

Good to know: Start by using DFP Small Business on a few of your web pages to learn the basics and to get your head around it. Once you feel comfortable using it, expand your usage to the rest of your pages.

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