These instructions show you how to create an ad unit for non-mobile web pages. If you would like to create mobile ad units, see Create a mobile ad unit.
To create an ad unit for a non-mobile web page:
In your DFP Small Business account, click the Inventory tab then click Ad units on the left-hand panel.
Click New ad unit and select Web.
Enter a name (naming tips), description (optional) and size (sizing tips).
Naming:
You can't create two ad units with the same name but different capitalisation. The capitalisation of ad unit names in your ad tags must match the capitalisation of the ad unit names in your inventory.
Sizes:
If you upgrade to Google Publisher Tags (GPT), you can add more than one size to the ad unit. This will increase the amount of ads the ad unit potentially can serve without requiring additional trafficking tasks.Define a target window, which identifies the browser window where an ad's landing page will open. This value is set as the target attribute of the ad link. Values include:
_top: The target URL will load in the full body of the window, breaking out of any potential framesets.
_blank: The target URL will open in a new, unnamed window.
Associate the ad unit with one or more placements by clicking include next to the appropriate placements.
- If you'd like to maximise the revenue of unsold and non-guaranteed inventory with AdSense, select the Maximise revenue of unsold and remnant inventory with AdSense tick box.
Ad units enabled for AdSense will only compete with AdSense if certain criteria are met.
If all ad units in your network are enabled for AdSense by default, the 'AdSense inventory settings' field will display
Enabled. Click Save.
New ad units must be on a site for seven days to collect a sufficient amount of data for check inventory queries. However, DFP Small Business currently uses 28 days of prior traffic for forecasting. As a result, forecasting accuracy will peak after four weeks.