DFP Small Business

You may often use the same targeting criteria for line items of a particular advertiser or commonly configured campaigns. Instead of reentering the same set of criteria again and again, you can save time, minimise errors and keep your campaigns consistent by saving the targeting criteria to a preset. Targeting presets works much like radio preset buttons: for every line item that you want to target to these often-used criteria, you load the preset to apply the saved targeting criteria.

All targeting presets created in your network are available to every trafficker.

Save targeting criteria to a preset

1. Create the line item.

2. In the 'Targeting' area, click Skip in the Targeting preset field.

   As you're creating a new preset, you won't need to load an existing one here.

3. Apply targeting criteria to the line item.

4. To save the criteria to a preset, enter your new preset name in the Save these targets as a preset field.

5. Click Save.

6. Finish trafficking your line item and save it.

Use targeting presets for other line items

1. Create the line item.

2. In the 'Targeting' area, start typing the name of the preset that you want to use in the Targeting preset list.

   Loading the preset will overwrite any targeting criteria that you may have already applied to the line item.

   The targeting criteria saved in the template will display in the 'Selected criteria' field.

3. Finish trafficking your line item and save it.