DFP Small Business

You can view AdSense data for any AdSense ads served through DFP Small Business. All other AdSense reports must be generated in your AdSense account.

Important: Your AdSense impressions, eCPM, CTR, and percentile reports reflect ad units, not individual ads. For example, if your AdSense skyscraper unit contains four separate text ads, your reports will reflect the performance for the entire skyscraper unit.

To view AdSense data:

1. In your DFP Small Business account, click the Reports tab.
2. Click AdSense report.

To view AdSense statistics in your inventory reports:

1. In your DFP Small Business account, click the Reports tab.
2. Click Inventory Reports report.
3. Click Add/Remove Columns, then select any of the following:
   • AdSense Impressions
   • AdSense Impressions (%)
   • AdSense Clicks
   • AdSense Clicks (%)
   • AdSense CTR
   • AdSense Revenue
   • AdSense eCPM
   • Total Revenue
   • Total eCPM
   • % AdSense Revenue
4. Click Apply.