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Creatives basics

Preview a creative

You can preview a creative within DFP Small Business. You can also preview a creative on your site to test the creative before it's live, and to send screenshots to advertisers.

To preview a creative within DFP Small Business:

  1. In your DFP Small Business account, click the Orders tab.

  2. Click the order and the line item containing the creative you'd like to view.

  3. Click the Creatives tab.

  4. Click the appropriate creative.

  5. If your creative doesn't appear properly on the preview page, click Open in new window>> to preview your creative in a new window. (This is sometimes necessary for third-party creatives.)

To preview a creative on your site:

  1. In your DFP Small Business account, click the Orders tab.

  2. Click the order and the line item containing the creative you'd like to view.

  3. Click the Creatives tab.

  4. Click the appropriate creative.

  5. Click Open in your site >>.

  6. Enter the URL of the page where you'd like to preview the creative, then click Preview.

Please note:

  • Impressions generated by previewing or testing a creative aren't included in reports. The 'Impressions' or 'Clicks' field on the summary page of the line items you've previewed or tested displays the label 'Test impressions received'. This indicates that the ad server received at least one impression it hasn't counted because the traffic source was not a visitor to your web site. This label also displays in the 'Impressions' or 'Clicks' field of orders that contain previewed or tested line items.

  • Creative previews for Flash-based custom creatives and creatives based on templates don't show the fallback image.

  • To preview a creative on your site, the page you specify above must contain a DFP Small Business ad tag and the creative's line item must be eligible to serve to that ad tag.

  • If the page contains multiple eligible ad units, the creative will deliver to the first ad unit that matches.

  • If you're previewing a creative on a page requiring authentication, you can sign into your site first, then preview the creative.

  • Because the creative preview link will expire, do not use this preview process for your advertisers. Instead, you can enable advertisers to preview their creatives directly on your site.