Placements represent one or more associated ad units. When naming your placements, you may choose to describe the physical location of the ad units associated with the placement, or a particular theme or section of your site.
For example:
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ABCProducts Unlimited Help Center Footer Banners: This placement might include all footer banners within Products Unlimited's Help Center.
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ABCProducts Electronics Home All: This placement might include all ad units on the home page of the electronics section of the site.
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ABCProducts All Homes Top Banners: A placement of this title might include all ad units on the home pages of all sections of the ABCProducts site.