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Mobile applications

Mobile application developer instructions

Mobile application developers typically are responsible for downloading the Google AdMob Ads SDK and integrating the SDK into the application source code.

Before you begin, we recommend that you coordinate with your ad operations staff regarding the application platform and any other relevant requirements.

To learn how to download and integrate the AdMob SDK with your application source code, you can use our developer documentation. The instructions are tailored to organizations using DoubleClick for Publishers (DFP) by Google.

Here are a few more notes about the integration process:

  • If available for your network, you can pass precise location information from applications via the SDK, then geo-target line items to the same granularity as desktop traffic (such as a US postal code). To enable this feature, please contact your account manager. Learn more about implementation.

  • You might also want to refer to our additional resources on Developing ads for the Google AdMob SDK.

  • Currently, the Google AdMob Windows Phone 7 SDK doesn't support DFP. To serve ads in Windows Phone 7 applications, you can use the simplified URL format.