Goal: Set a cap on the number of overall impressions a network can deliver.
Example: Set Network #1 to deliver a maximum of 100,000 impressions/day and set Network #2 to deliver a max of 150,000 impressions/day.
Description: Often, networks can only effectively monetize a subset of the overall number of remnant impressions publishers have available. Rather than setting impression goals for a network, publishers frequently prefer to set a daily cap on the number of impressions delivered from their networks. For example, if Network #1 can only monetize 100,000 impressions from your site per day, or if there are significantly diminishing returns after serving 100,000 impressions, you might want to cap Network #1 to 100,000 impressions/day.
To achieve line items with a daily cap instead of an overall campaign goal, create them under a network order. Unlike standard orders, network orders spawn line items that have the capability of daily impression caps and are defaulted to Remnant priority.
- Create new network orders for Network #1 and Network #2.
- Under each, create a new line item.
- In the line item settings for each, set the appropriate daily impression caps.