Core ad server features
These features are available in both DFP Small Business and DoubleClick for Publishers:
- 25 language translations, using 52 currencies
- Enhanced, easy-to-use UI
- Campaigns with multiple creative sizes and types
- Delivery priorities, including sponsorship/share-of-voice and price competition
- Evenly delivered impressions or delivery as fast as possible
- Different campaign rate types: CPM, CPC, CPD
- Comprehensive forecasting system with results updated real-time
- Targeting to custom key-value pairs
- Creative delivery options, including roadblocking
- Creative rotation options: evenly, optimized, weighted, sequential
- Interactive reports: column chooser, date ranges, drill-downs, configurable break-downs, reports on non-targeted key-value pairs
- Suggested ad units
- Frequency capping
Bundled features
These features are bundled with both DFP Small Business and DoubleClick for Publishers:
- Serving to high-end mobile web
- Fixed size ad units (eg 320x50), including custom sizes
- Can generate mobile-optimized JavaScript ad tags in the DFP UI
- Serving to high-end mobile applications
- Fixed size ad units (eg 320x50), including custom sizes
- Interstitial ad units
- SDKs for iOS and Android
- Support for all AdMob formats
- In-app browser to handle clicks
- SDK mediation: Send impressions from mobile applications to ad networks via the ad networks' own SDKs
- Ad formats
- Image banners
- Standard click-through URL
- Click-to-download URL
- Third-party ad serving
- Text and image creatives
- DoubleClick tag for DFA6 Mobile and desktop
- Image banners
- Targeting
- Mobile OS targeting, including OS version
- Device targeting, including make, model, and sub-model
- Geo-targeting for carrier traffic at the country level
- Geo-targeting for wifi traffic at the country, region, metro area (DMA), city, and postal code (US/CA only) levels
- Mobile carrier targeting
- Dynamic allocation
- AdSense dynamic allocation for mobile web
- Reporting
- Breakdown by mobile targeting criteria
- Integrated AdSense reporting
- Filter reports for mobile ad units and line items
- QR code preview
- Third-party impression URLs in image creatives
DFP Small Business feature
This feature is available only in DFP Small Business:
- Bulk ad unit upload
See a list of desktop features that aren't yet available for mobile.