Search Images Maps Play YouTube News Gmail Drive More »
Sign in

Fix an issue

Forecasts

How forecasting accounts for custom criteria

When you check inventory for a prospective line item that employs custom targeting criteria, keep the following in mind:

  • If the key-value accepts free-form values, forecasting takes them into account.

  • If the key-value accepts only pre-set values, then only those pre-set values that have been added 28 days prior to the forecast are fully accounted for when projecting inventory. For example, if you add a new predefined value (e.g., “chartreuse” in color = chartreuse), forecasts fully account for that additional value after 28 days. This is because it needs to be included in the forecasting sample file.