If you enable AdSense for your ad units, you can:
Maximize your website revenue: Integrated with DFP Small Business, Google AdSense automatically maximizes revenue from your unsold and non-guaranteed inventory.
Show ads that interest your users: Going beyond simple keyword matching, AdSense considers the content and context of webpages to match Google ads to each page.
Access the largest network of online advertisers: With hundreds of thousands of advertisers and Google Certified Ad Networks bidding for space, you'll have access to some of the most relevant, highest-paying ads available.
Choose multiple ad formats: AdSense ads are available in text, image, video, and rich media. All ad formats compete in the AdSense ad auction to help you generate the highest possible earnings for your site.