DoubleClick for Publishers

Forecasting

• Check available inventory
• Adjust forecasts for upcoming traffic patterns
• What an inventory forecast shows
• Can I check my available inventory for a cost-per-day line item?
• Inventory forecasts for new ad units
• Forecasting for CPC line items
• Pre-tag your site to build forecasts before launching campaigns
• Non-guaranteed line items and forecasting
• The forecasting sample file
• Determine how many impressions to book
• How forecasting accounts for custom criteria
• Creative gaps: forecasting and ad serving
• Forecast display
• Criteria breakdown section