DoubleClick for Publishers

Trafficking and creatives

• Create a mobile line item
• Add a new mobile creative
• Preview a mobile creative
• AdSense dynamic allocation for mobile web
• Ad Exchange dynamic allocation for mobile web and applications
• AdMob dynamic allocation for mobile applications
• Optimize mobile creatives for multiple screen sizes
• Serve high-resolution images with retina-display support to iPhone 4
• Mobile ad reporting
• Creative destinations
• Icons for video interstitial action buttons
• Mobile creative templates