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Creative types

Traffic DoubleClick Rich Media in DFP

Traffic DoubleClick Rich Media in-page creatives

This article is specific to DoubleClick for Publishers and Studio version 2 users.
This feature might not be enabled in your DFP environment. For more details, talk to your manager or a DoubleClick representative. If you are currently using DFP5 and Legacy Studio, see the best practices for those platforms.

An in-page creative appears within set borders on a page and doesn't expand or cover other page content. Since it doesn't cover other page content, you'll notice that you won't have to set a Z-index for in-page creatives.

After you've associated your Studio version 2 client with DFP and pushed your Rich Media in-page creative to your network, determine how you want the creative to appear on your webpage:

  1. Navigate to the "Settings" tab of the creative.
  2. In the "Wmode" field, select one of the following:

    • Transparent: (default) Allows background of web page to show through all transparent portions of the ad.
    • Window: Plays ad in its own window on a web page.
    • Opaque: Makes ad hide everything behind it on the page.