DoubleClick for Publishers

You can add a DoubleClick Rich Media creative to a line item in either of two ways.

When creating a line item

To add a Rich Media creative while creating a new line item:

1. In the line item's settings, select inventory sizes that match the creatives you'll be adding (learn how to create a line item).

   If you're trafficking a push-down creative, see best practices on picking inventory sizes.

2. Click Add creatives. The "New creative" screen displays.

3. In the "Existing creative" drop-down, select the size of the creative you'll be adding to the line item. The "Use existing creatives" screen displays.

4. Click Creative types, then click DoubleClick Rich Media.

5. Click add next to the creative you want to associate with the line item.

   The creative will appear in the "Selected items" list.

6. Click Save.

   The new association is added to the line item's list of creatives.

From the "Creatives" screen

To add a Rich Media creative already uploaded to DFP:

1. Click the Orders tab.

2. In the left navigation panel, click Creatives.

3. Click the name of the creative you want to add to a line item. The creative settings page displays.

4. Click Add line items. The "Add line items" screen displays.

5. Navigate to or search for the line item you want and click include.

6. Click Save. The line item is added to the creative's "Associations" tab.

After you assign the creative to the line item, you'll be able to:

• See cumulative delivery statistics for the line item with that creative.

• Review all of the line items assigned to the creative.

• Override the fields associated with each line item.