Search Images Maps Play YouTube News Gmail Drive More »
Sign in

Learn more about financial terms

This article is specific to partner management.
Partner management might not be enabled in your DFP environment. For more details, talk to your manager or a DoubleClick representative.

Partner and rights holder revenue reports

 

DFP provides a variety of metrics that show the break down of revenue share with your partners for a given period. If you're not familiar with running reports in DFP, take a look at the articles under Run reports, where you can learn about how to generate and schedule a report and save a report for later among other things.

You can run the following revenue reports for financial terms:

  • Partner revenue (affiliate/distribution partners)
  • Content partner revenue
  • Rights holder revenue

Reports initially default to a list of all partners (of a given type) or rights holders and summary totals. The metrical available are:

  • Impressions
  • Clicks Total CTR
  • Gross revenue
  • Host revenue (your revenue)
  • Host eCPM (your eCPM)
  • Revenue for your partner or rights holder
  • eCPM for your partner or rights holder

From list of partners or rights holders, you can drill down and get these detailed metrics for ad units (affiliate/distribution partners) or videos (either content partners or rights holders).