DoubleClick for Publishers

• Saved targeting presets: You can save time, minimize errors, and keep your campaigns consistent by saving often-used targeting criteria to a preset. Learn more

• Sequential creative rotation: Now you can "storyboard" a series of creatives by serving them sequentially to a user as they click through your site. Learn more

• Reporting usability enhancements:

  • The rows you're reporting on now remain fixed in place as you scroll across columns, making it easier to view and identify information when a report contains a large number of columns.

  • Columns are grouped into higher-level headings that make them easier to identify (for example, Ad server, Order details, AdSense, or Ad Exchange).

• New options for exporting reports:

  • Two new report formats are available: XLS and XLSX.

  • Report names are automatically generated, but you can now enter a new name in the Filename field.

• Smart delivery indicator: When the ad server receives impressions or clicks that it does not count because the traffic source was not a visitor to your site (for instance, an impression that you create on a test page), you'll now see a "Test impression received" or "Test click received" indicator in the trafficking screens.

• Improvements to competing line items table: When viewing the "available" tab for a line item, or the detailed availability when you're checking inventory, the competing line items will be broken out into two lists: those that forecasting predicts will take matching impressions from the line item you're checking, and those that forecasting predicts will have impressions taken by the line item you're checking.

• Expanded character support in ad units, keys, and values: We now use UTF-8 encoding for inventory names so that English and non-English characters are acceptable.

• Postal code targeting: Now you can target line items to more specific geographic areas than states, metropolitan areas, or cities by targeting them to U.S. zip codes and Canadian postal code prefixes. Learn how

• Smarter search: We're making it easier to find orders, line items, ad units, and placements using the search box at the top left of any screen. Learn more

• Mobile ad trafficking, inventory management, forecasting, reporting, and ad serving have been integrated directly into DFP and the workflows you’re familiar with. With this release, you'll also get access to:

   
  • Ad serving to high-end mobile web pages    
         
    • Fixed size ad units (eg 320x50), including custom sizes
         
    • Ability to generate mobile-optimized JavaScript ad tags in the DFP UI
       
     
   
  • Ad serving to high-end mobile applications    
         
    • Fixed size ad units (eg 320x50), including custom sizes
         
    • Interstitial ad units
         
    • SDKs for iOS, Android, and Windows Phone 7        
               
      • Support for all AdMob formats in backfill
               
      • In-app browser to handle clicks
             
           
       
     
   
  • Mobile creative formats    
         
    • Image banners        
               
      • Standard click-through URL
               
      • Click-to-download URL
             
           
         
    • 3rd-party ad serving
         
    • Click to download ad template
       
     
   
  • Mobile targeting    
         
    • Mobile OS targeting, including OS version
         
    • Device targeting, including make, model, and sub-model
         
    • Country-level geo-targeting
       
     
   
  • Mobile revenue optimization    
         
    • AdSense integration for mobile web
         
    • AdMob integration for mobile applications
       
     
   
  • Mobile reporting    
         
    • Breakdown by mobile targeting criteria
         
    • Integrated AdSense reporting
   

• Lifetime impressions and clicks: Use the Lifetime impressions and Lifetime clicks columns in the Orders report to view how your orders and line items are performing over the lifetime of a campaign. Lifetime delivery data is available for any type of report that includes either line items or orders (however, you may notice a discrepancy in merged reports because they include legacy data from the last six months of the campaign in DART).

• Reporting enhancements (Learn more):

  • Invite users or contacts to view a report via email. Advertisers no longer need to create a DoubleClick for Publishers account to access reports; however, you do need to add them as contacts.

  • Send reports as email attachments and include custom messages to your recipients.

  • Receive email notification when your scheduled reports have run.

• User impersonation: Temporarily sign in as another user in your network to view their version of the UI or make changes (depending on your level of permissions). Learn more

• Additional creative templates: Flash expandable and Flash pushdown creatives are now available in creative templates. Learn more

• Reporting headers: You can now include headers in your reports that contain metadata such as search filters, display filters, and object drill-downs. Learn more

• Expandable inventory columns: Now you can view details for all ad units within a level by clicking << expand >> under that ad unit level in the Inventory tab. Learn more

• Tag generator: Now you can generate ad tags by navigating to any ad unit and clicking Generate tags. Learn more

• Ad unit by creative size delivery reports: We've added the ability to create a delivery report with impressions for ad units broken out by creative size. This type of breakdown is only available for delivery reports, not inventory reports.

• Check inventory improvement: If you don't have an impression or click goal in mind when checking inventory, you can now use "Max available." Learn more

• Save reports for later: For large reports that take a while to generate, you now have the option to save them to access later instead of waiting for them to generate. Learn more

This week, we’re releasing the following feature:

• Label negation: Now you can remove inherited labels. For instance, if you apply an "auto" label to an order with four line items, you can remove it from one of those line items, while keeping the label applied at the order level.

This week, we're releasing the following feature:

• Line item comments: We've added an optional Comments field at the line item level so that you can leave notes for yourself or other users in your network.

This week, we're releasing the following features:

• Re-use the same creative for multiple line items: Now, instead of copying or re-trafficking creatives for a new line item, you can associate an existing creative to that line item. Learn more

• Build your own custom creative templates: Traffic custom creatives more easily by building a creative template. Learn more

This week, we're releasing the following features:

• Creative templates: We've added six creative templates; now you can traffic commonly used creative formats (like pop-ups, pop-unders, and text ads) without any custom creative code. Learn more.

• 5 dimensions in reports: You'll notice two additional available dimensions when customizing reports, allowing you to include up to five row types in one report.

• Search for ad units or placements to target: In addition to browsing, now you can search for ad units or placements when trafficking line items or changing line item settings. Just click the Search link at the top of the targeting widget when you're viewing the Inventory tab.

Improvements include:

New reporting UI and infrastructure features:

• Charts: Visualize network performance trends over time, allowing you to understand reporting data more quickly and identify new sales opportunities. Learn more about visualization charts

• New configuration panel: We've optimized the layout of report configuration options, which should reduce the amount of time it takes for you to customize your reports. Click the edit report link on any reporting page to expose all reporting options and edit them in one place. Learn more about configuring reports

• Faster reports: You should notice faster response times when generating reports; they should now take about half as long to run.

Improvements include:

• Configurable user roles: You can now create new user roles and customize the permissions, then create users and assign them these roles and permissions. You can even copy existing roles and then use them as a template for building custom roles. Learn more about configuring user roles

Improvements include:

• Competitive ad exclusion: Now you can use labels to prevent line items from competing advertisers from serving together on the same page (for instance, you can prevent line items from two different airlines from serving together). Learn more

Improvements include:

• Suggested ad units: View a list of ad units called by tags on your site that have not been defined in the DFP user interface; approve these ad units to add them to your inventory. Learn how

Improvements include:

• Two new types of reports:

  • Sell-through reports: Manage your inventory and forecast availability for up to 90 days. You can view the percentage of your inventory that has already been booked, which can help you measure demand and maximize sales. Learn how

  • Reach reports:View information on the number of unique visitors exposed to different advertisers, orders, line items, or ad units in your network.Learn how

Improvements include:

• New export formats for reports: You can now export any type of report as either a CSV, TSV (tab-separated values), Excel CSV, or XML file. Learn how

Improvements include:

• Mobile user interface: Quickly check your ad operations and account when you're away from your computer, using your mobile device. Learn how

Improvements include:

• Special ad units: Protect your most important inventory by designating certain ad units as "special," forcing traffickers to specifically target them (rather than targeting being based on inheritance). Explicit targeting can prevent your expensive, strategic, or sensitive ad units from being accidentally targeted. Learn how

Improvements include:

• Smarter targeting for custom criteria: You can use one or both of the following types of free-form key-values for targeting line items, in order to match a broader set of searches. Learn more

  • Include matching: The line item is eligible when at least one of the words in a value in the ad tag matches line item’s targeted value. Learn how

  • Prefix matching: The line item is eligible when the first few characters in a value in the ad tag exactly match all of the characters preceding the asterisk in the line item’s targeted value (for instance audio*). Learn how

Improvements include:

• Debug diagnostics: The debug tool now provides a more comprehensive list of reasons why a line item hasn't delivered, allowing you to troubleshoot delivery issues with more ease and accuracy. Learn how to use the debug tool.

Small features, improvements, and fixes:

• Open creative previews in a new window: If your creative doesn't appear properly on the preview page, click Open in new window to preview your creative in a new window. (This is sometimes necessary for third-party creatives.) Learn more about previewing a creative

• Admin tab (Administrators only): The Admin tab has moved to the right-hand side of the UI.

Improvements include:

• New reporting UI: Accessing your reporting data has become faster and easier.

  • Faster load times: Your list of saved and shared reports loads almost instantly, no matter how many reports you have.

  • More powerful browsing and organization features: Sort and search for saved reports, edit scheduling and sharing settings, or delete old reports directly from the home page.

  • Better navigation: Toggle between different types of reports without having to return to the home page.

  • In-product help resources: Each page contains a help widget with links to Help Center articles about using the reporting feature.

• Change history: We've made a few improvements to the Change History page.

  • Auto-completion for search: Start typing the name of an order and possible search results will appear.

  • Calendar picker: Use the picker to select the date ranges you want to include in your change history.

  • Improved performance: You should notice faster load times on the Change History page.

  • Information on targeting changes: Line item targeting information is now available in your change history.

Small features, improvements, and fixes:

• Cost-per-day option for Network line items: Now, in addition to CPM and CPC, you can select CPD (cost-per-day) pricing for Network type line items, allowing for sponsorships of remnant inventory.

Please review the full notes below for the complete list of features and fixes included in this release of DoubleClick for Publishers. To read a supporting Help Center article about a new feature, click the link in the feature's description.

Improvements include:

• Smarter archiving

  • We've added the ability to archive line items. This will remove them from your default view. Learn more about archiving line items

  • We've improved order archiving. Now you can archive any order, regardless of its status. Archiving an order will automatically archive all of the line items in that order. Learn more about archiving orders

• Ability to delete creatives from a line item