Week of May 20, 2013
- Flash file metadata: Key metadata is now shown for Flash creatives, including the Flash file's dimensions, file size, Flash version, and the original spellings of the clickTAG parameter, in quotation marks. Note that DFP automatically changes the original spelling to "clickTAG" to ensure that the parameter works correctly. (If there's no clickTAG, this field isn't displayed.)
Week of May 16, 2013
- New query tool functionality: You can now select more than one ad unit in the drop-down "Filters" list.
Week of April 29, 2013
- Assign creatives to multiple line items: You can now assign a creative to more than one line item at a time. Learn more
- Inventory targeting: Once you've targeted a placement, you can also exclude any ad unit in the levels below. To do so, in the Inventory section, search for the name of the ad unit that you want to exclude, then click Exclude. Learn more about targeting.
- Change history for creatives: You can now view the history of changes for creatives, similar to the history that's available for orders and line items. Use the change history to help identify problems when you're troubleshooting. Learn more about change histories.
- New query tool functionality:
- Advanced query sharing: When scheduling a query, you can now include/exclude the reporting headers and send the report as a link in the notification email, as an attachment, or both. Learn more about scheduling queries.
- Optional object IDs in report exports: You can now decide whether or not to include IDs in the report export. You may not want to include IDs if the report contains many dimensions and you want to minimize the amount of columns included. Learn more about exporting reports.
- DFP Audience: You can now associate your first-party segments with placements in addition to ad units. See Create first-party audience segments to learn how.
- DFP Video module: Use content bundles (beta) to target groups of videos that you assemble based on filters or by individual selection, or both.
Week of April 22, 2013
- DFP Audience: You can now run forecasts on third-party audience segments. Learn more about third-party segments.
Week of April 15, 2013
- Revenue calculation: Starting April 16, 2013 if an amount is entered in the "Value CPM" field of a line item, then value CPM will be used in revenue calculations for impressions served on and after that date. If not, the amount entered in the "Rate" field will be used. Impressions served before April 16, 2013 will always use the "Rate" field to calculate revenue. Learn more about value CPM.
Week of April 8, 2013
- DFP Video module: Target specific mid-rolls or positions within pods (Learn more about targeting line items to video positions). New content source and VAST video alerts help you hone in on potential sync and VAST problems.
Week of April 1, 2013
- Creative wrappers: Wrap your creatives with headers and footers of your own code. The creative wrappers get applied to ad units. When DFP serves a creative to the ad unit, it also inserts the creative wrappers into the code that's delivered to the webpage. Learn more about creative wrappers.
Week of March 25, 2013
- Query tool functionality: You can now create customized reports, save them, and schedule them to run again at a later date. Talk to your account manager to enable query tool functionality for your network. Read the introductory Help Center article to learn more.
Week of March 11, 2013
- Ad exclusions in GPT: You can now create ad exclusions using Google Publisher Tags (GPT) to block ads.
Week of February 25, 2013
- Partner management: financial terms now incorporate geographic targeting for countries and regions. Learn more about targeting values in financial terms.
- Forecast redesign: forecast results now include an at-a-glance forecast bar, an intuitive summary of inventory availability, and a change in the way contending line items are displayed. Learn more about the redesigned forecast display.
Week of January 28, 2013
IDs in tables: IDs are now displayed in the order, line item and creative tables to make them easier to find.
Week of January 21, 2013
- Bulk upload Flash creatives with fallback images: You can now bulk upload Flash creatives and associate them with their corresponding fallback images in one action by giving each Flash file the same name as its corresponding image file. Learn more
Line item status improvements: When you view the list of line items in an order, the statuses are now more helpful. For each line item, you can see both the overall status and whether the line item needs creatives. Learn more
Week of December 10, 2012
- Bulk upload DFA creatives: You can now bulk upload DFA internal redirect creatives into DFP as DoubleClick tag creatives, using a text file exported from DFA. Learn more
Week of December 3, 2012
- DFP Video module: Set up ad rules to determine when ads play in a video, for how long, and as a result of which triggers. Learn more
- Mobile features:
- Target different categories of devices, such as smartphones or tablets. Learn more
- If available for your network, pass precise location information from applications via the SDK, then geo-target line items to the same granularity as desktop traffic (such as a US postal code). To enable this feature, please contact your account manager.
Week of November 19, 2012
- New browser versions are now available for line item targeting:
- FireFox 4 through 14
- Microsoft Internet Explorer 10
- Opera 11 and 12
- Safari 5 and 6
- The main Orders screen now defaults to the "My orders" view. To see all orders that you have permission to view, click All orders. Learn more about the updated "Orders" page.
- Master/companion roadblocks: Using this opt-in feature, you can now create sets of creatives that serve together as roadblocks. These master/companion creative sets consist of a master creative and one or more companions. Learn more
- Custom fields: You can now opt in to this feature, which lets you apply additional fields to orders, line items, and creatives. These fields can be used to organize objects in reports.
- Reconciliation allows you to determine which values to use for billing on a per line item or creative level. Choose between DFP, third-party, or contracted values to apply. You can also enter a manual value and, if preferred, export and import a billing cycle for off line editing.
- You can now make partner revenue adjustments—to take account of, for example, overhead costs shared by the partner or credits owed to the partner—before approving and sending to payment.
- You can now assign multiple top-level ad units per partner to more accurately reflect its inventory structure. Previously, assignment was restricted to one top-level ad unit per partner.
- You can now make estimated revenue adjustments to what partners see in partner portal reports as their share of revenue on a per partner basis from the Companies screen. This setting does not affect actual revenue payments but only allows you to manage partner expectations.
- You can now exclude impressions from eCPM calculations on a per-association basis so that partner reports more accurately reflect the value you're delivering to your partners.
Week of September 24, 2012
- Google AdMob Ads SDK: v6.2 is now available for iOS developers. This release contains maintenance updates and compatibility with iOS 6 including the adoption of Apple's new Identifier for Advertising (IDFA). See a full list of updates in the release notes, and visit the downloads page to download the new SDK. We encourage our developer partners to upgrade to the latest SDK as soon as possible.
- Mobile carrier targeting: Target mobile line items to mobile carriers.
Week of September 10, 2012New options for image creatives:
- Enter alt text for screen readers and to be displayed in browsers with images disabled.
- Enter a third-party impression URL to be pinged when the creative appears. The URL can contain DFP macros.
Week of August 20, 2012
- The "Orders" screen now lists the orders that you've created or have been assigned as primary or secondary trafficker, or primary or secondary salesperson.
Week of August 13, 2012DFP Video module:
- Archive and unarchive content sources. Learn how to manage sources.
- Archive and unarchive video content. Learn how to change content status.
- Use filters to see video content that's missing from the content source. Learn how to use filters.
- Include content status in your DFP Video feed using the
<media:status>element. Learn about elements of the feed.
- Note: If you currently have the
<dfpvideo:monetizable>element set to
false, this setting will inactivate your videos on the next sync. Please check to be sure that the videos in your feed are marked as monetizable.
- Note: If you currently have the
Week of July 16, 2012
- Google AdMob Ads SDK: v6.1.0 is now available for Android, and v6.1.1 and v6.1.2 (non-UDID and UDID, respectively) are available for iOS. The new versions include the ability to specify multiple ad sizes in an AdView, introduce an app event listener for custom creatives that fire custom app events, and fix bugs reported from previous versions of the SDK. See a full list of updates in the release notes, and visit the downloads page to try the new SDK.
Week of July 2, 2012
- As a publisher with financial terms enabled, you can now invite partner contacts to view the partner portal. The partner portal allows partner contacts to view revenue share reports and collect ad tags for their websites. You can also customize the partner portal with a logo and colors.
- Use SDK mediation to send impressions from mobile applications to ad networks via the ad networks' own SDKs.
- Use frequency capping for mobile devices.
- Application download creatives are renamed "Text and image creatives."
- If available in your network: DFP Mobile supports delayed impressions for use cases such as pre-caching ads. Please contact your Technical Account Manager for more information.
Week of June 25, 2012
- Ad exclusions: DFP now supports ad exclusions, letting you stop delivering labeled line items to specific inventory in Learn more about ad exclusions.
- You can now add new creatives and video creative sets directly to an advertiser for later use, rather than adding them to a line item. Learn more about adding creatives and adding video creative sets.
- You can change a DFP user's time zone to match the user's location. When you do, the displayed times throughout the trafficking sections of DFP will be adjusted to match the time in the location you've set for the user. Learn more about time zone settings.
Week of June 18, 2012
- Video creative reporting: Include the new Master or companion column in your creatives to see the creative type. Learn how to run a video creative report.
- Use teams to organizers users: Teams are groups of users that share access to the same companies, orders, and inventory. They allow you to specify which entities in your network a user has access to. Use the teams feature to limit users' access, create new teams, then add users to those teams and remove them from the 'All entities' and 'All companies and inventory' teams. Teams is an opt-in feature. Learn more
Week of June 4, 2012
- DFP now recognizes third-party code in custom creatives and custom creative templates and automatically inserts macros. See Traffic third-party creatives, step 6, and Creative templates, step 6 of "Create your own creative templates."
Week of May 26, 2012
- Allow scheduling reports with additional breakdowns (week-to-date, month-to-date, quarter-to-date, year-to-date, and lifetime) when setting up your saved reports.
Week of May 14, 2012
- Inline editing: You can edit a line item directly on the list page, without having to click into the line item's properties.
Week of April 16, 2012
- DFP Video: add rights holders and specify a revenue share for them as a publisher with financial terms enabled. Learn about rights holders.
- Partner management: two-step workflow for creating associations in override financial terms. Learn about how to create financial terms and financial term types.
- Frequency capping for video line items: Limit the number of ad impressions per video stream. Learn how to update a video line item.
- Mobile: Added MRAID (Mobile Rich Media Ad Interface Definitions) support for Google AdMob Ads SDK (iOS and Android).
Week of March 26, 2012
DFP Audience: Add your users to audience segments you create and target line items to those segments. Learn more about DFP Audience.
Creative bulk upload: Drag and drop to bulk upload creatives - help get multiple files into the system quickly.
Reporting data gaps - Additional breakdowns now supported:
- Ad unit x Line item x Creative/size x Country x Custom targeting
- Ad unit x Line item x Creative/size x Country
- Ad unit x Line item x Creative/size x Metro
- Placement x Line item x Creative
- Ad unit x Line item x Creative/size x Hour
Week of March 19, 2012
Teams: Opt in to the teams feature to organize your users into groups that share access to the same companies, orders, and ad units, while restricting access to entities that are not on the users' teams.
Week of March 5, 2012
- DFP Video module: Add interactive Flash video creatives (VPAID) to video line items. Learn about VPAID creatives.
Use the new change history to review changes made to orders and line items.
Week of February 13, 2012
Bulk creative upload: Allows drag-and-drop uploads of multiple files. Learn how to add creatives to line items by dragging and dropping.
Week of February 6, 2012
- Get alerted when a line item needs creatives, isn't meeting a delivery goal, or has been disabled because malware was detected. Learn about the new alerts.
- Filter reports for mobile or web ad units. Learn more about mobile ad unit and line item filters.
Week of January 30, 2012
- Filter dimensions when you generate a report. Learn about the new filters.
Week of December 19, 2011
- Preview mobile creatives on mobile devices using a QR code generated in DFP. Learn about QR code preview.
- Generate ad tags for mobile application ad units in DFP, along with site ad units. Learn about mobile ad tag generation.
- Backfill for mobile line items from AdSense for mobile content and the DoubleClick Ad Exchange for mobile web. Learn about AdSense backfill and Ad Exchange backfill.
- Features available in the DFP Mobile module:
- New creative types: Click-to-call image creatives, user-defined mobile creative templates, image animation creatives, and video interstitial creatives. Learn about mobile creative types.
- Mobile ad network backfill: DFP has a simple API to enable mobile publishers to work with ad networks and rich media vendors. Learn about third party ad network integration.
- Additional line item targeting options: target specific carriers, bandwidths, and devices with phone call capability. Learn about line item targeting.
Week of December 14, 2011
- Yield reporting: Yield reports display revenue and impression data for direct sales (standard and sponsorship) and house or remnant inventory. This information can provide more insight into data from sources such as third-party ad networks and help you troubleshoot unfilled impressions that may be the result of a tagging or trafficking error. Learn more
Week of November 17, 2011
- Multi-level ad unit reports: There are now three different options for viewing data in ad unit reports. This functionality is particularly useful for multi-level ad units, as it makes it easier for you to view data for all of your ad units at once, instead of just top-level or child ad units. Learn more
Week of November 7, 2011
- Enhancements to sponsorship line items: Set a goal for sponsorship line items and track their progress with the progress bar. Learn more
Week of October 31, 2011
- DFP TagShooter: TagShooter is a new tool to help you figure out what’s serving to your DART ad tags and why. Use TagShooter if you’d like to know why a particular ad isn’t serving to an ad tag or or why another ad is appearing in its place. Learn more
Week of October 24, 2011
- Google Publisher Tag: The new Google Publisher Tag (GPT) provides a number of new benefits and improvements over the DART tag, such as compatibility with the five-level inventory hierarchy, faster page loads, access to the Google Publisher Console, and single request mode. Learn more
- Improvement to "As many as possible" creatives setting: In order to serve complete roadblocks more reliably, we've updated the 'As many as possible' creative display setting to prevent creatives from serving to ad slots on pages where another line item has already served to the first ad slot on the page. Learn more
Week of October 3, 2011
- Line item grace periods: Allow critical line items to deliver after they have passed their end date in order to meet their goals. Learn more
September 26, 2011
Saved targeting presets: You can save time, minimize errors, and keep your campaigns consistent by saving often-used targeting criteria to a preset. Learn more
September 19, 2011
Sequential creative rotation: Now you can "storyboard" a series of creatives by serving them sequentially to a user as they click through your site. Learn more
August 30, 2011
Reporting usability enhancements:
The rows you're reporting on now remain fixed in place as you scroll across columns, making it easier to view and identify information when a report contains a large number of columns.
Columns are grouped into higher-level headings that make them easier to identify (for example, Ad server, Order details, AdSense, or Ad Exchange).
New options for exporting reports:
Two new report formats are available: XLS and XLSX.
Report names are automatically generated, but you can now enter a new name in the Filename field.
August 8, 2011
Smart delivery indicator: When the ad server receives impressions or clicks that it does not count because the traffic source was not a visitor to your site (for instance, an impression that you create on a test page), you'll now see a "Test impression received" or "Test click received" indicator in the trafficking screens.
July 27, 2011
Improvements to competing line items table: When viewing the "available" tab for a line item, or the detailed availability when you're checking inventory, the competing line items will be broken out into two lists: those that forecasting predicts will take matching impressions from the line item you're checking, and those that forecasting predicts will have impressions taken by the line item you're checking.
Expanded character support in ad units, keys, and values: We now use UTF-8 encoding for inventory names so that English and non-English characters are acceptable.
July 19, 2011
Postal code targeting: Now you can target line items to more specific geographic areas than states, metropolitan areas, or cities by targeting them to U.S. zip codes and Canadian postal code prefixes. Learn how
Smarter search: We're making it easier to find orders, line items, ad units, and placements using the search box at the top left of any screen. Learn more
Mobile ad trafficking, inventory management, forecasting, reporting, and ad serving have been integrated directly into DFP and the workflows you’re familiar with. With this release, you'll also get access to:
- Ad serving to high-end mobile web pages
- Fixed size ad units (eg 320x50), including custom sizes
- Ad serving to high-end mobile applications
- Fixed size ad units (eg 320x50), including custom sizes
- Interstitial ad units
- SDKs for iOS, Android, and Windows Phone 7
- Support for all AdMob formats in backfill
- In-app browser to handle clicks
- Mobile creative formats
- Image banners
- Standard click-through URL
- Click-to-download URL
- 3rd-party ad serving
- Click to download ad template
- Image banners
- Mobile targeting
- Mobile OS targeting, including OS version
- Device targeting, including make, model, and sub-model
- Country-level geo-targeting
- Mobile revenue optimization
- AdSense integration for mobile web
- AdMob integration for mobile applications
- Mobile reporting
- Breakdown by mobile targeting criteria
- Integrated AdSense reporting
- Ad serving to high-end mobile web pages
June 6, 2011
Lifetime impressions and clicks: Use the Lifetime impressions and Lifetime clicks columns in the Orders report to view how your orders and line items are performing over the lifetime of a campaign. Lifetime delivery data is available for any type of report that includes either line items or orders (however, you may notice a discrepancy in merged reports because they include legacy data from the last six months of the campaign in DART).
May 23, 2011
Reporting enhancements (Learn more):
Invite users or contacts to view a report via email. Advertisers no longer need to create a DoubleClick for Publishers account to access reports; however, you do need to add them as contacts.
Send reports as email attachments and include custom messages to your recipients.
Receive email notification when your scheduled reports have run.
User impersonation: Temporarily sign in as another user in your network to view their version of the UI or make changes (depending on your level of permissions). Learn more
May 16, 2011
Additional creative templates: Flash expandable and Flash pushdown creatives are now available in creative templates. Learn more
May 4, 2011
Reporting headers: You can now include headers in your reports that contain metadata such as search filters, display filters, and object drill-downs. Learn more
April 21, 2011
Expandable inventory columns: Now you can view details for all ad units within a level by clicking << expand >> under that ad unit level in the Inventory tab. Learn more
April 11, 2011
Tag generator: Now you can generate ad tags by navigating to any ad unit and clicking Generate tags. Learn more
April 5, 2011
Ad unit by creative size delivery reports: We've added the ability to create a delivery report with impressions for ad units broken out by creative size. This type of breakdown is only available for delivery reports, not inventory reports.
Check inventory improvement: If you don't have an impression or click goal in mind when checking inventory, you can now use "Max available." Learn more
Save reports for later: For large reports that take a while to generate, you now have the option to save them to access later instead of waiting for them to generate. Learn more
March 30, 2011
This week, we’re releasing the following feature:
Label negation: Now you can remove inherited labels. For instance, if you apply an "auto" label to an order with four line items, you can remove it from one of those line items, while keeping the label applied at the order level.
March 14, 2011
This week, we're releasing the following feature:
Line item comments: We've added an optional Comments field at the line item level so that you can leave notes for yourself or other users in your network.
February 16, 2011
This week, we're releasing the following features:
Re-use the same creative for multiple line items: Now, instead of copying or re-trafficking creatives for a new line item, you can associate an existing creative to that line item. Learn more
Build your own custom creative templates: Traffic custom creatives more easily by building a creative template. Learn more
January 26, 2011
This week, we're releasing the following features:
Creative templates: We've added six creative templates; now you can traffic commonly used creative formats (like pop-ups, pop-unders, and text ads) without any custom creative code. Learn more.
5 dimensions in reports: You'll notice two additional available dimensions when customizing reports, allowing you to include up to five row types in one report.
Search for ad units or placements to target: In addition to browsing, now you can search for ad units or placements when trafficking line items or changing line item settings. Just click the Search link at the top of the targeting widget when you're viewing the Inventory tab.
December 2, 2010
New reporting UI and infrastructure features:
Charts: Visualize network performance trends over time, allowing you to understand reporting data more quickly and identify new sales opportunities. Learn more about visualization charts
New configuration panel: We've optimized the layout of report configuration options, which should reduce the amount of time it takes for you to customize your reports. Click the edit report link on any reporting page to expose all reporting options and edit them in one place. Learn more about configuring reports
Faster reports: You should notice faster response times when generating reports; they should now take about half as long to run.
November 23, 2010
Configurable user roles: You can now create new user roles and customize the permissions, then create users and assign them these roles and permissions. You can even copy existing roles and then use them as a template for building custom roles. Learn more about configuring user roles
November 9, 2010
Competitive ad exclusion: Now you can use labels to prevent line items from competing advertisers from serving together on the same page (for instance, you can prevent line items from two different airlines from serving together). Learn more
October 11, 2010
Suggested ad units: View a list of ad units called by tags on your site that have not been defined in the DFP user interface; approve these ad units to add them to your inventory. Learn how
October 7, 2010
Two new types of reports:
Sell-through reports: Manage your inventory and forecast availability for up to 90 days. You can view the percentage of your inventory that has already been booked, which can help you measure demand and maximize sales. Learn how
Reach reports:View information on the number of unique visitors exposed to different advertisers, orders, line items, or ad units in your network.Learn how
September 29, 2010
New export formats for reports: You can now export any type of report as either a CSV, TSV (tab-separated values), Excel CSV, or XML file. Learn how
September 21, 2010
Mobile user interface: Quickly check your ad operations and account when you're away from your computer, using your mobile device. Learn how
September 10, 2010
Special ad units: Protect your most important inventory by designating certain ad units as "special," forcing traffickers to specifically target them (rather than targeting being based on inheritance). Explicit targeting can prevent your expensive, strategic, or sensitive ad units from being accidentally targeted. Learn how
September 7, 2010
Smarter targeting for custom criteria: You can use one or both of the following types of free-form key-values for targeting line items, in order to match a broader set of searches. Learn more
Include matching: The line item is eligible when at least one of the words in a value in the ad tag matches line item’s targeted value. Learn how
Prefix matching: The line item is eligible when the first few characters in a value in the ad tag exactly match all of the characters preceding the asterisk in the line item’s targeted value (for instance audio*). Learn how
August 10, 2010
Debug diagnostics: The debug tool now provides a more comprehensive list of reasons why a line item hasn't delivered, allowing you to troubleshoot delivery issues with more ease and accuracy. Learn how to use the debug tool.
Small features, improvements, and fixes:
Open creative previews in a new window: If your creative doesn't appear properly on the preview page, click Open in new window to preview your creative in a new window. (This is sometimes necessary for third-party creatives.) Learn more about previewing a creative
Admin tab (Administrators only): The Admin tab has moved to the right-hand side of the UI.
July 26, 2010
New reporting UI: Accessing your reporting data has become faster and easier.
Faster load times: Your list of saved and shared reports loads almost instantly, no matter how many reports you have.
More powerful browsing and organization features: Sort and search for saved reports, edit scheduling and sharing settings, or delete old reports directly from the home page.
Better navigation: Toggle between different types of reports without having to return to the home page.
In-product help resources: Each page contains a help widget with links to Help Center articles about using the reporting feature.
Change history: We've made a few improvements to the Change History page.
Auto-completion for search: Start typing the name of an order and possible search results will appear.
Calendar picker: Use the picker to select the date ranges you want to include in your change history.
Improved performance: You should notice faster load times on the Change History page.
Information on targeting changes: Line item targeting information is now available in your change history.
Small features, improvements, and fixes:
Cost-per-day option for Network line items: Now, in addition to CPM and CPC, you can select CPD (cost-per-day) pricing for Network type line items, allowing for sponsorships of remnant inventory.
June 21, 2010
Please review the full notes below for the complete list of features and fixes included in this release of DoubleClick for Publishers. To read a supporting Help Center article about a new feature, click the link in the feature's description.
- Ability to delete creatives from a line item