DoubleClick for Publishers (DFP) from Google is a platform that helps you more effectively sell, manage, deliver, and track both directly and indirectly sold advertising campaigns across your website.
DFP combines intuitive design, sophisticated algorithms, unprecedented insight, and greater platform openness to bring a new level of intelligence and usability to ad serving. DFP offers a complete toolkit for managing and growing your advertising campaigns including streamlined trafficking, advanced forecasting and reporting, integrated revenue optimization, and direct access to the world's largest pool of advertisers. DFP offers a solid foundation for growth with Google's fast and reliable infrastructure, and a flexible API.