Daily impression caps for line items

Delivery controls

Frequency capping
Roadblock creatives
Add targeting criteria to a line item
Change the delivery speed of a line item
Creative time gaps
Daily impression caps for line items
DFP and real-time pricing data
Limit a line item to serving one creative per page
Run line items at given hours or days (dayparting)
Set ad unit redirect URLs to open in new windows
Set unlimited flight dates for line items
Set up a share-of-voice order
Use ad exclusions to block ads
Use labels to prevent competing ads on a page
Value CPM

You can specify a daily impression cap or a lifetime delivery cap for price priority line items. You may also set your price priority line items to deliver unlimited impressions.

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How frequency capping works
Delivery controls › Frequency capping
Pause, archive, or release inventory
Orders and line items › Line items
Define and target custom criteria
Inventory management › Custom targeting
Set a line item to deliver unlimited impressions
Orders and line items › Line items
Pass custom targeting criteria into ad tags
Inventory management › Custom targeting

DoubleClick for Publishers

Delivery controls

Daily impression caps for line items

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