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Getting started guide

Review the status of a line item

The "Orders" screen displays and lists the orders that you've created or have been assigned as primary or secondary trafficker, or primary or secondary salesperson. To see all orders that you have permission to view, click "All orders". If you'd rather see the list of all orders whenever you sign into DFP, you can bookmark the "All orders" page in your browser and use that as your sign in page.

To review the status of your line items, click the Orders tab, then click the order containing the appropriate line item. One of the following line item states will appear in the second column of the table:

  • Delivering: Line item is serving ad impressions.

  • Ready: Line items marked as "Ready" have been activated, but haven't started delivering. Learn why a line item might not be delivering.

  • Paused: Delivery has been paused. Resume line item to continue ad delivery. To be resumed, the line item must have at least one creative assigned.

  • Inventory released: Line item has been canceled and inventory is now available to book. In some situations, this status may appear for line items that had not been previously reserved. However, in this case there will be an indication that the line item is not reserving any inventory.

  • Pending approval: Requires approval from account administrator to deliver.

  • Completed: Line item end date has been reached.

  • Disapproved: Line item was disapproved by an account administrator.

  • Draft: Line item is part of an order that has not been approved.

  • Archived: Line item has been removed from active lists.

  • Recently viewed: The last 200 orders viewed (no day threshold).

  • Starting soon: Orders starting within 5 days.

  • Ending soon: Orders ending within 3 days.

Additionally, a status of Needs creatives will be displayed if the line item is missing one or more of the creatives specified for it. For example, the line item might have no creatives, be missing a creative of a given size, have fewer creatives of a given size than specified, etc. If you've set frequency cap labels for creative sizes within the line item, DFP will check for creatives with matching labels and sizes; if they're missing, the Needs creatives status wil be displayed.

This status is never shown for line items that are "Pending approval," "Completed," "Disapproved," "Canceled" or "Archived." Because these line items are inactive and not expected to begin shortly, there's no need to add creatives.

After you activate a line item, the first impression will be delivered within approximately 30 minutes. Once the first impression is delivered, reports will be updated (and the line item status will change from "Ready" to "Delivering") within another 30 minutes. This timeframe applies to all order changes you make.