Follow these instructions if you'd like to create a line item with new pricing, quantity, and targeting settings. If, however, you'd like to duplicate an existing line item's settings, you can copy a line item instead.
To create a line item:
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In your DoubleClick for Publishers account, click the Orders tab.
- Create a new order or click an existing order in the table.
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Click New line item.
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Enter a line item name.
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Enter the inventory sizes of the creatives you plan to upload.
You can also select Video VAST to set up a video creative set, or select Master/companion roadblock to set up master/companion roadblock sizes. -
(Optional) If your line item will have multiple creatives or you will be using ad unit frequency capping, click provide some creative details to help get more accurate forecast results. You should enter creative sizes, the number (count) for each size, and any ad unit frequency capping labels.
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(Optional) Enter some comments about the line item that might help with trafficking the line item.
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Enter the line item type, dates, quantity, and cost.
You can add a grace period to give the line item more time to reach its goal.
For sponsorship line itemsEnter the goal, or percentage of total impressions in your network, for the sponsorship line item. The goal is for the lifetime of the line item and is used only for reporting purposes.
Optionally set a minimum quantity contractually sold for the line item.
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Select the inventory you want to target.
You can target ad units, placements, or both. To find inventory to target, you can either browse through your network’s inventory or perform a search.
The ad unit named after your network represents all of the ad units in your network. If you target the line item to this network-level ad unit, the line item will target any ad unit in your network.
Booking a sponsorship line item to a new ad unitWhen you book a sponsorship line item to a new ad unit, you might see a warning stating that “there is not enough available inventory.” This occurs because there’s no sample data for the new ad unit, and so the forecasting simulation can’t make a projection of available impressions. To remedy this, create a manual forecast adjustment for the ad unit, wait a short time for the system to process it, and book the sponsorship line item again. -
(Optional) Enter additional targeting criteria to target a specific audience.
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Click Save.
Optional delivery settings
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Deliver impressions:
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Evenly (default): Serve ad impressions as evenly as possible across the number of days specified in a line item.
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As Fast as Possible: Block lower-priority or lower-value line items from delivering in the selected placements until the requirements of the line item are met. Selecting this option may result in delivery of all booked impressions well before the specified end date for the line item. The default behavior is to deliver ads evenly across the line item's delivery period.
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Display Creatives:
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Only one: Show only one creative per page if multiple creatives are associated with this line item.
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One or more (default): Allow multiple creatives associated with this line item to show.
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As many as possible: Show creatives in as many ad units as possible.
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All: Only delivers the line item when there is available space to display all of the line item's creatives together on the page. This option is used to create roadblocks and isn't always available, depending on your network settings and the DFP tags your website uses.
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Rotate creatives:
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Even: Creatives rotate evenly (how?).
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Optimized (default): Creative with the highest CTR will be shown more often (how?).
- Weighted: Creatives rotate at a frequency you specify (how?).
DFP will show a single creative no more than once per page. Therefore, if you want the same creative to appear more than once per page, you must add multiple instances of that creative to a line item.
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Frequency: Limit the number of times that ads from a line item are served to any individual user. (Learn more)
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Day and time: Specify days and times when the line item can deliver.