The two most common reasons for checking available inventory are:
To ensure there’s enough inventory available when creating a new line item, and
To confirm a saved line item is slated to reach its goal; and if not, to determine what changes to settings or targeting could increase availability.
Checking available inventory for a new line item
- In your DoubleClick for Publishers account, click the Orders tab, then click Check inventory.
Enter your inventory sizes.
Select the delivery type.
Enter your flight dates.
Select Max available if you don’t have a specific impression or click goal in mind for the prospective line item.
Why would I do this?
You might select Max available if, for example, an advertiser asks you how many impressions are available for a campaign it’s contemplating booking with you. You could then view the competing line items screen to gauge how running the campaign at the max number would affect booked inventory, and vice versa.
Select Goal and enter the number of impressions or clicks you want.
Why would I do this?
You might select Goal if, for example, an advertiser asks you if there are 1,000,000 available impressions available for a campaign it’s contemplating booking with you. You could then view the competing line items screen to gauge how running the campaign for 1,000,000 impressions would affect booked inventory, and vice versa.
(Optional) Apply targeting criteria to your forecast.
Click Check inventory.
Click View contending line items to gauge the effect that booking the prospective line item would have on booked line items, and vice versa. Learn more
Checking available inventory for an existing line item
If a line item’s delivery bar indicates a risk of underdelivery, you can run a forecast to see if inventory will become available at a later date or check what changes to settings or targeting could increase availability.Example
To check inventory for an existing line item:
Click the line item for which you want to run a forecast.
Click the Delivery forecast tab from within the line item. This displays the forecast bar, an analysis of the remaining goal, and a breakdown of contending line items.
You can view a list of contending line items to determine if any are contributing to your line item’s underdelivery.
After you review this information, you can edit line item delivery priorities as necessary and run the forecast again.