Yield reports enable you to compare the performance of various ad types in a single report. You can view revenue and impression data for both direct sales (standard and sponsorship) and house or remnant inventory. This information can highlight potentially overlooked opportunities for revenue by providing more insight into data from sources such as third-party ad networks. You can also use yield data to troubleshoot unfilled impressions that may be the result of a tagging or trafficking error.
To generate a report:
From the Reports tab, click Yield. The yield report appears as a stacked line graph.
Each increment of the graph represents the volume, percentage, or revenue for each yield type. You can select or deselect each yield type to add or remove it from the display. The sum of all increments is equal to the volume, percentage, or revenue for that day.
You can toggle between separate viewing modes by revenue, percentage of total revenue, number of impressions, or percentage of total impressions.
Click the name of a yield type below the visualization chart to see yield data for all ad units of that type.
You can use the date picker to change the date range and click Apply.
At this time, you can’t export or filter yield data.
Troubleshooting
Why don’t I see every ad type?
Only the ad types you use within your network will appear in the report. For example, if you don’t use bulk ads in your network, there won’t be an option to break down the report by bulk ads.
Why do some of my line items show no revenue?
The revenue reported reflects the costs that you've entered for each line item. If you haven’t assigned a cost to a line item, that revenue will not be reflected in the yield report. If you'd like to see all revenue, please edit all line items to include a cost.
What does “Other” mean in the graph legend when I drill down into a yield type?
Since each drill-down may contain so many results, we show only the top ten results and roll all other numbers into a single legend item called “Other”.