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DoubleClick for Publishers

Mobile

Getting started with mobile ad serving

Mobile ad serving information sheet

Next: Create a mobile ad unit

Core ad server features

These features are available in both DFP Small Business and DoubleClick for Publishers:
  • 25 language translations, using 52 currencies
  • Enhanced, easy-to-use UI
  • Campaigns with multiple creative sizes and types
  • Delivery priorities, including sponsorship/share-of-voice and price competition
  • Evenly delivered impressions or delivery as fast as possible
  • Different campaign rate types: CPM, CPC, CPD
  • Comprehensive forecasting system with results updated real-time
  • Targeting to custom key-value pairs
  • Creative delivery options, including roadblocking
  • Creative rotation options: evenly, optimized, weighted, sequential
  • Interactive reports: column chooser, date ranges, drill-downs, configurable break-downs, reports on non-targeted key-value pairs
  • Suggested ad units
  • Frequency capping

 

Bundled features

These features are bundled with both DFP Small Business and DoubleClick for Publishers:
  • Serving to high-end mobile web
    • Fixed size ad units (eg 320x50), including custom sizes
    • Can generate mobile-optimized JavaScript ad tags in the DFP UI
  • Serving to high-end mobile applications
    • Fixed size ad units (eg 320x50), including custom sizes
    • Interstitial ad units
    • SDKs for iOS and Android
      • Support for all AdMob formats
      • In-app browser to handle clicks
    • SDK mediation: Send impressions from mobile applications to ad networks via the ad networks' own SDKs
  • Ad formats
    • Image banners
      • Standard click-through URL
      • Click-to-download URL
    • Third-party ad serving
    • Text and image creatives
    • DoubleClick tag for DFA6 Mobile and desktop
  • Targeting
    • Mobile OS targeting, including OS version
    • Device targeting, including make, model, and sub-model
    • Geo-targeting for carrier traffic at the country level
    • Geo-targeting for wifi traffic at the country, region, metro area (DMA), city, and postal code (US/CA only) levels
    • Geo-targeting for cellular traffic at the country, region, metro area (DMA), city, and postal code (US/CA only) levels, when augmented with GPS coordinates
      • Ensure that you adhere to your organization’s privacy policy when obtaining GPS data.
      • With GPS coordinates, the highest resolution geo targeting is city targeting.
      • You’ll need to use Google Publisher Tags or the AdMob SDK.
    • Mobile carrier targeting
  • Dynamic allocation
    • AdSense dynamic allocation for mobile web
    • DoubleClick Ad Exchange dynamic allocation for mobile web
  • Reporting
    • Breakdown by mobile targeting criteria
    • Integrated AdSense reporting
    • Filter reports for mobile ad units and line items
  • QR code preview
  • Third-party impression URLs in image creatives

 

Premium features

These features are available with the DFP Mobile module:

  • Aspect ratio ad units and creatives
    • Define inventory units applicable to many devices
    • Traffic ads with multiple images; correct size served per device
  • WAP support
    • Server-side requests to support WAP devices
    • Generate PHP, Perl, and JSP snippets in the DFP UI
  • Advanced targeting
    • Bandwidth targeting
    • Capability targeting: phone calls
  • Ad formats
    • Click-to-call and click-to-app creatives (e.g. email, SMS, Google Maps, and Google Play)
    • User-defined creative templates for mobile
    • Image animation creatives
    • Video interstitials
    • Custom creative templates
  • More partner options
    • Server-side integrations with mobile ad network and rich media vendors
  • Delayed impressions, for use cases such as pre-caching ads

 

See a list of desktop features that aren't yet available for mobile.
Next: Create a mobile ad unit

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