Video features might not be enabled for your network. To learn more, contact your account manager.
DFP offers the following video-specific metrics, in addition to the other metrics available within the Reporting tab.
| Metric | Description | Supported for linear creatives |
|---|---|---|
| Start | Number of impressions where the video was played. Event is logged once per view. If a user stops play and restarts it, the restart isn't counted. |  |
| First quartile | Number of times the video played to 25% of its length. | |
| Midpoint | Number of times the video reached its midpoint during play. Event is logged once per view. For example, if a user watches 20 seconds of a 30-second ad clip, then restarts the clip and watches it to completion, the event is counted once. However, if a user watches 10 seconds of a 30-second ad clip, then stops and exits, no midpoint event is counted. | |
| Third quartile | Number of times the video played to 75% of its length. | |
| Complete | Number of times the video played to completion. Event is logged once per view. If a user restarts the clip, it's not counted again. For example, if user plays 30-second clip for full 30 seconds, event is logged. If user replays clip full 30 seconds, event isn't logged again. If, however, user plays 20 seconds of clip then stops and exits clip, no event is logged. | |
| Average view time | Average time users watched the video. For example, if one person views a 20-second ad for 20 seconds, then a second user views the same ad for 10 seconds, the average view time is calculated as 15 seconds. The event is logged when a user plays the ad to completion, stops play of the ad, or rewinds the ad. View time can't be longer than the duration of the ad. | |
| Average view rate | Percentage of the video watched by users. For example, if users watch an average of 20 seconds of a 30-second ad, then the average view rate is reported as 66.66 percent. | |
| Completion rate | Percentage of times the video played to the end. | |
| Error count | Number of times an error occurred, such as a VAST Redirect error, a video playback error, or an invalid response error. See the IMA SDK code site for a complete listing of the six fail reasons. | (for VAST Redirect ad type) |
| Video length | Duration of the video creative. | |
| Pause | Number of times user paused ad clip. Event logged once per view. If user repeatedly starts and pauses ad clip, it's not counted again. | |
| Resume | Number of times the user unpaused the video. | |
| Rewind | Number of times a user rewinds the video. | |
| Mute | Number of times video player was in Mute state during play of ad clip. If player is muted before ad plays, it's counted the same as if user mutes player while ad plays. Event is logged once per view. If user mutes ad clip multiple times during play of ad, it isn't counted again. | |
| Unmute | Number of times a user unmutes the video. | |
| Collapse | Number of times a user collapses a video, either to its original size or to a different size. For overlays, this tracks the number of times the user minimizes the ad without fully removing it from the player. | |
| Full screen | Number of times ad clip played in full screen mode. Event only applicable for Windows Media Player. | |
| Average interaction rate | Number of user interactions with a video, on average, such as Pause, Full screen, Mute, etc. | |