When you offer an app for download in Apple's App Store or in Google Play, you specify one or more categories for the app. When you create a property, you specify the industry category for your business. Based on those specifications, Analytics displays a number of preconfigured suggested audiences you can use that are based on the recommended events for those categories. The same audience can appear for a number of different industry categories.
Although you see only the suggestions relevant to your category, you can create any of these audiences if you find them appropriate to your business. You need to collect the events and parameters that form the basis of the audiences you want to use.
You can modify these suggested audiences as necessary.
If your property generates the data required for predictive metrics, then you also see suggested predictive audiences.
To see the suggested audiences for your property, click Audiences on the left, then click New audience.
Suggested audiences for Retail/Ecommerce
Audience descriptions and configurations
| Audience | Description | Configuration |
|---|---|---|
| 7-day inactive purchasers | Purchasers who were once active, but have not been active for the last 7 days. |
Include: Event name: in_app_purchase OR Event name: purchase OR Event name: ecommerce_purchase AND Event name: session_start Event parameter: event_count = 0 Time period = 7 days Most recent time period |
| 7-day inactive users | Users who were once active, but have not been active for the last 7 days. |
Include: Event name: session_start Event parameter: event_count = 0 Time period = 7 days Most recent time period |
| 7-day unnotified users | Users who have not received a push notification in the last 7 days. |
Include: Event name: notification_receive Event parameter: event_count = 0 Time period = 7 days Most recent time period |
| Achievers | Users who unlocked a specific achievement. |
Include: Event name: unlock_achievement Event parameter: name_of_achievement |
| Billable users | Users who registered a form of payment. |
Include: Event name: add_payment_info |
| Cart abandoners | Users who added items to their carts but didn't purchase. |
Include: Event name: add_to_cart Exclude: Event_name: purchase |
| Checkout starters | Users who started checking out but didn't complete the purchase. |
Include: Event name: begin_checkout Exclude: Event name: purchase |
| Item searchers | Users who conducted item searches. |
Include: Event name: search Event parameter: search_term Operator: exactly matches Parameter value: <item name> |
| Item viewers | Users who viewed specific items |
Include: Event name: view_item Event parameter: item_id Operator: exactly matches Parameter value: <item ID> |
| Leads | Users who are potential business leads. |
Include: Event name: generate_lead |
| Registered users | Users who registered with your business (e.g., by providing an email address). |
Include: Event name: sign_up |
| Searchers | Users who conducted any type of search. |
Include: Event name: view_search_results |
| Streamers | Users who streamed content. |
Include: Event name: video_start |
| Top players | Users who reached a specific level. |
Include: Event name: level_up Event parameter: level Operator: >= Parameter value: 10 |
| Top scorers | Users who achieved a high score. |
Include: Event name: post_score Event parameter: score Operator: >= Parameter value: 1000 |
| Tutorial abandoners | Users who didn't complete a tutorial. |
Include: Event name: tutorial_begin Exclude: Event name: tutorial_complete |
| Tutorial finishers | Users who completed a tutorial. |
Include: Event name: tutorial_complete |
| Video completed | Users who completed watching a video. |
Include: Event name: video_complete |
| Video start | Users who started watching a video. |
Include: Event name: video_progress |
| Wishlist users | Users who added items to a wishlist. |
Include: Event name: add_to_wishlist |
Related resources
Learn more about editing property settings to specify industry category.